Duties and Responsibilities:
Integral in coordinating marketing efforts and ensuring they are synchronized. This is a high-impact administrative role designed for a multi-tasker who will oversee tasks like customer invoicing & outreach, event coordination, project management, software support, content creation, campaign execution, market research, performance analytics, and more. You will act as a cross-functional support team member, collaborating mainly with Sales, IT, and Marketing to drive process improvements and ensure a premium brand experience.
Key Responsibilities/Support Role: - Class administration:
- Wolff Technical Institute: scheduling rooms, managing materials, innovating new initiatives, reports, etc.
- elevateU: vendor coordination, class details, managing materials, recordings, reporting attendees back to HR and other reports, innovating new initiatives, etc.
- wolffbros.hdsestore.com administration: product maintenance, order fulfillment, custom orders, financial department liaison, reports, etc.
- Events: regional and branch vendors & customer planning & execution
- Campaigns: customer promotions, employee incentives and awareness planning & execution
- Processes: research, present and execute SOPs which create more efficient systems
- Project Management: assist with planning and execution as needed for marketing projects as assigned
Daily:
- Research and understand relevant markets, trends, industries, and competitors.
- Understand, develop and communicate customer segmentation to best attract, engage and service the specific needs of each.
- Coordinate communication between all audience to ensure maximum results
- Perform sales analytics to determine program success, recommending changes as needed
- Develop and coordinate lead generation ideas and tools to foster growth
- Build relationships with internal teams and external vendors, agencies, etc. to ensure high-quality and timely execution of marketing programs.
- Work with finance department to keep timely records of all reimbursement activities
- Understand the business objectives and growth plans
- Perform other job duties as assigned
Qualifications:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Bachelor's degree in marketing, Communications, Business Administration or related field
- With 1 to 3 years of marketing experience performing similar responsibilities; B2B experience is strongly preferred
- Project management skills are a must; sales experience a plus
- Successful record of collaborating and bringing teams together to achieve common goals
- Excellent written and verbal communication skills
- Strong analytical skills to create reports and analyze results
- Should have a firm grasp of marketing platforms, channels and best practices
- Knowledge of the process and creation of merchandising solutions in-store and online
- Must be a self-starter, able to independently generate ideas, seek opportunities, move projects forward, prioritize tasks, and meet deadlines.
- Must have a professional demeanor and appearance for working with customers and vendors.
- Proficiency in MS Office, Smartsheet, SharePoint, and other software such as website software a plus
Physical Requirements:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
