*Please read requirements before applying*
*This is a hybrid role with an expectation to work in an office ~3 days per week.*
Disruptive Digital is a boutique agency based in New York that specializes in serving online businesses in hyper-growth mode, as well as more traditional businesses wanting to build out their direct-to-consumer/online sales offering. Founded by a former long-time Facebook employee, they’ve taken the many learnings gained from partnering with the leading health and wellness and ecommerce businesses in the US and applied them to their agency clients to accelerate success with Facebook, Instagram and other paid social and search channels.
The junior creative strategist for paid social and performance marketing is the bridge between the creative team and the media buyers. Media buyers root themselves in data and research to know what an ad needs to accomplish, but they can’t necessarily pin down the precise messaging that will resonate with the audience.
You will work with a team of creators and editors to form the messaging of the ad and serve as a conduit to the media buyers.
Your team’s goal is to contribute to the overall growth of their business through creative execution while upholding your clients’ design and creative standards.
Ideally, your knowledge of what made previous ads work, coupled with your understanding of data, will allow you to find creative ways to synthesize new ads.
You will translate advertising data into actionable new projects, insights into hypotheses to test with new ads, and turn brand goals into new ideas for the creative team to try.
The role of the junior creative strategist comes down to how well you can answer two questions:
- What do we do next?
- How do we do it?
Relationship w/ Senior Strategists & Career Growth
You'll work closely with our senior strategists who will provide ongoing feedback and guidance as you develop your creative and analytical skills. We see this role as a launching pad — strong performers have a clear path toward taking on more client ownership and strategic responsibility over time. You'll gain hands-on exposure to the full creative lifecycle, from brief to launch, giving you a well-rounded foundation in performance marketing.
Job Responsibilities
- Look at data and previous ad performance to spark new ideas, new messaging, and new hypotheses to test in future ads
- Assist in compiling insights from existing ads to inform messaging and hook development
- Perform competitive analysis to see what other competitors are doing and contribute new ideas for testing
- Contribute ideas for new creative tests based on data and research findings
- Draft creative briefs using established templates for senior review
- Outline hooks, product demos, and features to include in ads and outline what creative should look like in a final output
- Work with the media buyers to debrief on ad performance and pinpoint future ideation to assist with strategy
- Help manage projects to keep graphic designers and video editors on-time by providing the assets needed and clear communication
- Stay on top of industry trends in paid social advertising
- Support the sales team by contributing to creative audit preparation
- Leveraging AI to help enhance the responsibilities of your role
Tactical Creative Responsibilities
UGC:
- Use a partner app to recruit creators that align to a client’s brief and needs
- Build new storyboards and write scripts that help drive sales for clients leveraging both important speaking points and visuals
- Manage creator content production timelines
- Assist with communication with designers on how to successfully execute on a creative brief and bring the vision to life
- Edit and/or work with our editing team to create multiple variations of ads for creative testing including scene sequencing and post-production graphical overlays
Non-UGC:
- Assist with development of new concepts for ads in post-production including both static and video
- Clearly communicate to your designer how to successfully execute on your creative brief and bring the vision to life
- Help clients develop new ideas (including shot lists and talking points) for their own studio shoots that can perform well on paid social
Candidate Requirements
- BA/BS degree or equivalent creative strategy experience
- Familiarity with creative analytics tools such as Motion or Atria or in Meta Ads Manager, TikTok Ads Manager or other equivalent tools
- 0 - 3 years experience in paid digital advertising, performance marketing, creative strategy, copywriting, art direction or other relevant fields
- Familiarity with using AI tools for creative purposes such as ChatGPT, Claude, Gemini, ArcAds, Creatify, ElevenLabs or other equivalent solutions
- Examples of paid social creative you have developed or lead the strategy on (from internships, freelance work, or academic projects welcome)
- You have basic knowledge of creative optimization, creative strategy, and social best practices
- Exposure to UGC-style for paid social media (internship, freelance, or academic welcome)
- You’ve had some exposure to giving and receiving creative feedback
- Genuine interest in Paid Social Advertising, ideally with Facebook, Instagram and TikTok
- You communicate clearly and articulately
- You are detail-oriented and a self-starter who enjoys working within teams
- Willingness to develop project management skills with an eagerness to own timelines and deliverables end-to-end
- Willing to learn analysis and data, including on ad platforms like Facebook Ads Manager, and TikTok ads manager
- Confidence in working collaboratively while taking ownership of assigned tasks
- Proficiency in Excel and PowerPoint/Google Slides
- You are able to commute to our NYC office ~3 days per week
Disruptive Digital provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.'
