About the Role:Vercel is transforming the way teams build and ship secure, high-performance web applications. Security is a critical priority for modern development teams, and we are looking for a dedicated product marketer to define the messaging, positioning, and go-to-market strategy for our security capabilities.
This role sits at the intersection of product, sales, and marketing - translating Vercel's security value into clear, compelling narratives that resonate with technical and business buyers alike. You'll help articulate how teams can build faster without compromising on security, while equipping our go-to-market teams to accelerate pipeline and close business.
This is a hybrid role based out of one of our US based offices (SF, NY, Austin), the role includes in-office anchor days on Monday, Tuesday, and Friday.
What You Will Do:Sales enablement and deal support- Develop and maintain a library of sales-ready content: pitch decks, one-pagers, ROI calculators, competitive battlecards, and product demos tailored for v0 enterprise buyers.
- Partner closely with sales and solutions engineering to refine messaging based on real deal feedback.
- Equip AEs and SEs with talk tracks, objection handling, and differentiated positioning for Vercel's security offerings
Market and customer insight- Watch the market, spot the gaps, and package the insights so sales can move deals faster.
- Build buyer personas and decision-making maps for priority Security segments within the sales-assisted pipeline.
- Leverage win/loss analysis to continuously refine messaging and collateral.
Launch and adoption support- Collaborate with product on sales-facing launch plans for new Security products & features, ensuring sales is enabled on day one.
- Create industry-specific solution briefs and use case narratives that speak to vertical buyer needs.
- Work with demand generation to ensure campaign messaging aligns with what resonates in sales cycles.
Cross-functional leadership- Be the go-to bridge between product, marketing, and sales.
- Translate complex product capabilities into clear business outcomes for non-technical buyers.
- Partner with customer success to gather post-sale insights that feed back into sales enablement.
About You:- 6+ years in Product Marketing, owning end to end product launches as well as competitive intelligence
- You've owned enterprise sales enablement and now how to equip your sales team to win
- Strategic thinker with a bias toward shipping - you know when to workshop and when to execute
- Strong writer and storyteller - especially when simplifying technical products for external audiences
- Collaborative, clear communicator who can be the bridge between marketing, product, and sales teams
- Prioritization at scale - there is no shortage of opportunities at Vercel. You know how to analyze options, where to focus your energy and move fast to have the highest level of impact
Benefits:- Competitive compensation package, including equity.
- Inclusive Healthcare Package.
- Learn and Grow - we provide mentorship and send you to events that help you build your network and skills.
- Flexible Time Off.
- We will provide you the gear you need to do your role, and a WFH budget for you to outfit your space as needed.
The San Francisco, CA base pay range for this role is $189,000 - $252,000. Actual salary will be based on job-related skills, experience, and location. Compensation outside of San Francisco may be adjusted based on employee location. The total compensation package may include benefits, equity-based compensation, and eligibility for a company bonus or variable pay program depending on the role. Your recruiter can share more details during the hiring process.
