Work ScheduleStandard (Mon-Fri)
Environmental ConditionsOffice
Job DescriptionHow will you make an impact?
Join us in shaping the future of diagnostics. As Sr. Manager, Global Strategic Marketing, you will drive growth across a portfolio including Diagnostic Services and Niche Diagnostics quality control and toxicology portfolios, serving B2B, distributors, and B2C.
This role is ideal for a strategic, commercially minded marketer who excels at translating business priorities into targeted, data-driven marketing programs. You will play a key role in defining customer segmentation, persona-driven strategies, account-based marketing (ABM), and distributor marketing approaches, while executing integrated campaigns that accelerate pipeline and revenue.
What will you do? - Own and execute the global marketing mix across channels, optimizing digital, events, partnerships, distributor programs, and field marketing to drive demand and pipeline
- Define target segments and buyer personas, building tailored strategies for complex B2B buying groups
- Lead account-based marketing (ABM) initiatives for strategic and high-value accounts in partnership with commercial teams
- Develop and execute distributor marketing programs, enabling channel partners with tools, campaigns, and messaging to drive in-market growth
- Develop and implement positioning and messaging aligned to customer needs, market trends, and competitive dynamics
- Design and execute integrated campaigns that deliver measurable business impact across the funnel
- Partner cross-functionally with product management, sales, R&D, and regional marketing to ensure alignment and execution
- Measure, analyze, and optimize performance using data-driven insights to continuously improve campaign effectiveness and ROI
- Own marketing budget planning and tracking, ensuring effective allocation of resources, monitoring spend, and optimizing ROI across programs
Keys to SuccessEducation- Bachelor's degree in marketing, healthcare, or related field of study.
Experience- 7+ years of Experience in B2B marketing within diagnostics, life sciences, or other complex, regulated industries.
Knowledge, Skills, Abilities- Diagnostics market and customer knowledge.
- Strong track record of managing the full marketing mix, including distributor/channel marketing, and executing integrated campaigns.
- Experience developing persona-based and segment-driven strategies.
- Hands-on experience with account-based marketing (ABM) in a global or enterprise environment.
- Experience supporting OEM or private label models.
- Experience working with distributors, channel partners, or indirect sales models.
- Ability to operate at both strategic and executional levels in a matrixed organization.
- Strong analytical, communication, and stakeholder management skills.
