Sr Manager, Global Strategic Marketing

Thermo Fisher Scientific • Full-time • Remote • $120k - $150k / year • 4d ago

Work Schedule
Standard (Mon-Fri)

Environmental Conditions
Office

Job Description

How will you make an impact?

Join us in shaping the future of diagnostics. As Sr. Manager, Global Strategic Marketing, you will drive growth across a portfolio including Diagnostic Services and Niche Diagnostics quality control and toxicology portfolios, serving B2B, distributors, and B2C.

This role is ideal for a strategic, commercially minded marketer who excels at translating business priorities into targeted, data-driven marketing programs. You will play a key role in defining customer segmentation, persona-driven strategies, account-based marketing (ABM), and distributor marketing approaches, while executing integrated campaigns that accelerate pipeline and revenue.

What will you do?

Own and execute the global marketing mix across channels, optimizing digital, events, partnerships, distributor programs, and field marketing to drive demand and pipeline
Define target segments and buyer personas, building tailored strategies for complex B2B buying groups
Lead account-based marketing (ABM) initiatives for strategic and high-value accounts in partnership with commercial teams
Develop and execute distributor marketing programs, enabling channel partners with tools, campaigns, and messaging to drive in-market growth
Develop and implement positioning and messaging aligned to customer needs, market trends, and competitive dynamics
Design and execute integrated campaigns that deliver measurable business impact across the funnel
Partner cross-functionally with product management, sales, R&D, and regional marketing to ensure alignment and execution
Measure, analyze, and optimize performance using data-driven insights to continuously improve campaign effectiveness and ROI
Own marketing budget planning and tracking, ensuring effective allocation of resources, monitoring spend, and optimizing ROI across programs

Keys to Success

Education

Bachelor's degree in marketing, healthcare, or related field of study.

Experience

7+ years of Experience in B2B marketing within diagnostics, life sciences, or other complex, regulated industries.

Knowledge, Skills, Abilities

Diagnostics market and customer knowledge.
Strong track record of managing the full marketing mix, including distributor/channel marketing, and executing integrated campaigns.
Experience developing persona-based and segment-driven strategies.
Hands-on experience with account-based marketing (ABM) in a global or enterprise environment.
Experience supporting OEM or private label models.
Experience working with distributors, channel partners, or indirect sales models.
Ability to operate at both strategic and executional levels in a matrixed organization.
Strong analytical, communication, and stakeholder management skills.