About ASCAP
The American Society of Composers, Authors and Publishers (ASCAP) is a membership association of more than one million songwriters, composers and music publishers, and represents some of the world’s most talented music creators. Founded and governed by songwriters, composers and publishers, it is the only performing rights organization in the U.S. that operates on a not-for-profit basis. ASCAP licenses a repertory of over 20 million musical works to hundreds of thousands of businesses that use music, including streaming services, cable television, radio and satellite radio and brick and mortar businesses such as retail stores, hotels, clubs, restaurants and bars. ASCAP collects the licensing fees; identifies, matches and processes trillions of performances every year; and returns nearly 90 cents of every dollar back to its members as royalties. The ASCAP blanket license offers an efficient solution for businesses to legally perform ASCAP music while respecting the right of songwriters and composers to be paid fairly. ASCAP puts music creators first, advocating for their rights and the value of music on Capitol Hill, driving innovation that moves the industry forward, building community and providing the resources and support that creators need to succeed in their careers. Learn more and stay in touch at www.ascap.com, on X and Instagram @ASCAP and on Facebook.
Job Overview
The Marketing & Communications Coordinator is a key player on ASCAP’s fast-paced Marketing & Communications team and supports the successful execution of content strategy, editorial programming, email marketing and multi-channel communications campaigns. The Coordinator plays an active and direct role in writing and editing content across all platforms; supporting content strategy aligned with organizational goals; supporting technical responsibilities including website publishing and email deployment; and serving as a cross-functional liaison to ensure brand cohesion and clear communication across all departments and verticals.
The individual in this role is a strong writer, strategic thinker, and collaborative team player with a passion for music, film, pop culture and entertainment. The role requires excellent communication, organizational, and project management skills, as well as the ability to manage multiple priorities with a high degree of accuracy and attention to detail. The Marketing & Communications Coordinator reports to the AVP of Marketing & Communications and is based in the New York office.
Areas Of Responsibility & Accountability
Editorial
- Support the editorial team by writing and editing content across social media, website articles, event and video scripts, custom editorial and advertorial content, interview questions, email marketing, multi-channel marketing campaigns, and project-based copy.
- Ideate and help develop and collaborate on engaging content ideas across all channels, ensuring cohesive communication styles in voice and tone.
- Work cross-functionally with public relations, product, legal, business development, consultants, artist managers, artists, and songwriters to ensure clear directives and excellent results.
Content Strategy
- Support content strategy for ASCAP, aligning with organizational goals and objectives, determining KPIs, and incorporating all Marketing and Communications channels including ASCAP.com, social media, press, email marketing, corporate communications, advertising, the ASCAP mobile app, advocacy messaging, and new content partnership opportunities.
- Write engaging copy and content that can be repurposed across marketing channels, with an emphasis on the goals of each given project.
- Maintain a strong commitment to mission-driven content and the fulfillment of organizational objectives through strategic content planning.
- Partner with key stakeholders to regularly audit content efforts and incorporate data into ongoing strategy discussions.
Technical Responsibilities
- Website: Post articles and calendar items and create landing pages on ASCAP.com to support the goals of all ASCAP departments.
- Email Marketing: Prepare and deploy mass emails to various ASCAP audiences for both public-facing and internal campaigns.
- Support Social Media strategy as needed with ability to post to all major platforms, including Meta, YouTube, LinkedIn, X and more.
Project Management
- Liaise with key stakeholders across all marketing and communications channels to ensure coordination, brand cohesion, and copy consistency across all verticals.
- Manage the monthly distribution letter process from writing and approvals through working with the printer and notifying royalty recipients via email and the mobile app.
- Work cross-functionally to move projects forward efficiently and effectively; schedule breakout meetings, brainstorms, check-ins, and regularly scheduled updates as needed.
- Meet and communicate regularly with internal working groups — including Membership, Strategy, and Foundation — to incorporate their needs into the overall content strategy and maintain clarity within the Marketing & Communications team regarding cross-departmental goals and efforts.
- Serve as a trusted source of knowledge and a valuable asset in Marketing's relationships with other departments.
Qualifications & Requirements
- Minimum Bachelor of Arts Degree in a related discipline from an accredited four-year college; experience in an entertainment or music industry-related role or internship a plus
- Experience in marketing, communications, content strategy, or a related field preferred
- Exceptional writing, editing, and proofreading skills across a variety of formats and tones
- Experience with email marketing platforms and website content management systems (CMS); HTML knowledge a plus
- Proficiency with Microsoft Word, Excel, PowerPoint, Google Workspace, Google Drive, and Google Analytics
- Familiarity with marketing analytics and the ability to interpret data to inform content decisions
- Passionate about music of all genres and the music industry at large, as well as experiential marketing, social media and cultural trends
- Strong project management skills with the ability to manage multiple deadlines and priorities simultaneously
- Excellent verbal communication and interpersonal skills with experience working cross- functionally.
- Superb organizational skills with high attention to detail.
- Self-Driven with the ability go above and beyond.
- This position requires the incumbent to be in the office three days per week.
- Occasional travel to other ASCAP offices and outside events are required.
Compensation/Benefits
Besides providing a unique and dynamic work environment, there are a few other reasons you should consider ASCAP in your career planning. We also offer generous benefit options that are comprehensive and provide the flexibility that most employees want and need. These health care and financial plan options include the following:
- A choice of either network-only provider medical and dental plans or more flexible medical and dental plans where you can see providers in or out-of-network
- Vision plan that offers both in and out-of-network provider options
- 401(k) Plan that offers pre-tax, Roth, and an after-tax employee contribution option which includes a company match.
- An additional employer paid discretionary profit share contribution, regardless of your participation in the 401(k) Plan
- Generous time-off policy
- 12 company holidays
- 16 hours to volunteer with ASCAP Notes the Cause Volunteer Program
- Health care and dependent care flexible spending accounts
- Short-term disability insurance/salary continuation and long-term disability insurance
- Company provided basic life and accidental death and dismemberment insurance
- Employee gym discounts at select gyms
- Commuter benefits
- Voluntary pet health insurance
- Voluntary auto and homeowners insurance
- Voluntary employee, spouse, and dependent life insurance options
- Voluntary ID protection Coverage
Occasional travel for in-person meetings may be required.
Please be aware that ASCAP is not a nut-free or other allergen-free workplace.
ASCAP is an equal opportunity employer. All ASCAP employment decisions are made on the basis of individual qualifications and performance and not on the basis of race, national origin, ethnicity, sex, age, marital status, sexual orientation or preference, gender identity, genetic information, disability, handicap, color, creed, religion, veteran status, or any characteristic protected by applicable federal, state or local laws.
The anticipated base salary range for this position is $50,000 to $65,000 and will be determined on an individualized basis depending on several factors that are unique to each candidate including geographic location (due to differences in the cost of labor), skills, education and prior relevant experience.
