Cleverpup is building the go-to brand for dog parents on the move—and we’re looking for a Social Media Manager to help bring that to life online.
This is a hands-on, roll-up-your-sleeves role for someone who can think strategically and execute quickly. You’ll own our social presence end-to-end: creating content, managing creators, driving influencer partnerships, and working closely with our team and agency partners to grow both organic reach and paid performance. You’ll also collaborate across marketing initiatives—from product launches to campaigns—to help ensure our brand shows up consistently across channels and contributes to business growth.
If you’re equal parts creative and analytical—and love the idea of building a brand in real time—this role is for you.
What You’ll Do
- Own all Cleverpup social channels (Instagram, TikTok, etc.)—from planning to posting to performance tracking
- Create original content (photo + video) that feels native, on-trend, and true to the brand
- Source, manage, and grow relationships with creators and influencers
- Lead influencer campaigns from outreach through execution and reporting
- Support and capture content at events, pop-ups, and brand activations
- Partner with internal team + external agencies to shape and evolve our social strategy
- Collaborate on paid social (creative input, testing ideas, performance insights)
- Partner with ecommerce and retail teams to support product launches, promotions, and broader marketing initiatives
- Continuously test, learn, and iterate based on what’s working
What We’re Looking For
- 2+ years managing social for a consumer brand (startup or high-growth a plus)
- Strong content instincts—you know what works on TikTok vs. Instagram without overthinking it
- Comfortable behind the camera and in the editing apps
- Experience working with influencers and creators (negotiation + relationship building)
- Familiar with paid social and how organic + paid work together
- Comfortable analyzing performance metrics (engagement, traffic, conversions) and using insights to guide content strategy
- Highly organized but flexible—you can juggle a lot and move fast
- You’re proactive, scrappy, and not afraid to try things that might not work
Why Cleverpup
- Opportunity to build and shape a growing brand
- High ownership + real impact
- Fast-moving, collaborative team
- Dogs are very much part of the job 🐾
Location: NYC Hybrid
Type: Full-time
If you're excited about building something from the ground up and want to make social a key growth driver, we'd love to hear from you.
