Company Description:
The Barbour story began in 1894 in South Shields in the North East of England. Founder John Barbour began supplying oilskins and other garments to protect the growing community of sailors, fishermen and dockers. Still family owned and now fifth generation, Barbour HQ remains in South Shields. Under the leadership of Chairman Dame Margaret Barbour, Barbour has grown into a lifestyle brand sold in over 55 countries worldwide including Europe, the US and Asia offering a wardrobe of stylish functional clothing, footwear and accessories inspired by the unique values of the British countryside. The iconic Barbour Bedale and Barbour Beaufort wax jackets continue to be made by hand in the factory in South Shields. In 2020, Barbour launched Wax for Life, an overarching name for all of Barbour’s wax services designed to encourage customers to extend the life of their wax garments. Wax for Life includes re-waxing and repairs (first introduced in 1921) and Barbour Re-Loved an upcycling circularity initiative. Each year over 70,000 wax garments are sent back to Barbour globally to be repaired, rewaxed or altered.
Position Overview:
We are currently recruiting for a Marketing Assistant to join the Barbour team. This role will be key to help implement global strategy within the North American market across the retail and wholesale channels. This role will cover many areas of the business and requires a multi-faceted thinker and strategic executor.
At the direction of the Vice President of Marketing and managed by the Marketing Manager, this ideal candidate will assist in integrated campaigns to drive Barbour sales and brand awareness in line with the company’s vision, also working in tandem with the US Digital Marketing Manager and Trade Marketing Manager (+ global counterparts). The role will maintain a focus on wholesale (Department/Independent store + online retailers) while bridging internal/external teams to key brand assets and sales tools. The role also covers visual needs in showroom and in-store, Retail marketing both in Barbour stores and all activations/events with wholesale partners, assists with influencer marketing, and helps manage of our PR agency / relevant needs.
The role requires a strong collaborative relationship to partners across domestic and international Barbour teams + external partners/accounts as well as a keen sense of organization and attention to detail to maximize the brand and North American sales targets.
Essential Duties and Responsibilities:
Marketing Strategy:
- Work with Global and Sales team to develop account-specific programs based on global marketing plans with objectives nuanced to each account’s brand and individual goals
- Contribute to market presentations and present to key partners at seasonal meetings (emphasis on store and online Independent accounts)
- Track implementation and recap results for all programs in market mid-season while leading season-end recap for senior management
- Assist with compiling marketing strategies and timelines to ensure strategic alignment and program efficiency
- Assist with providing accounts with seasonal imagery for mainline and collaborations
- Provide feedback and approval on use of Barbour marketing assets, analyzing creative ownership and assess within brand guidelines
- Communicate directly with partner marketing teams and coordinate related meetings/calls
- Partner with Global team on all seasonal sales directory needs, both online versions and facilitating print needs for market
- Responsible for any model needs in showroom for seasonal market appointments
- Serve as administrator to Barbour Library, allowing and managing access to assets across accounts
Retail Marketing and Store Activation:
- Help oversee Retail marketing, ensuring stores are aligned with Global / online and also designed to bolster traffic and sales
- Responsible for executing all events and activations in-store across Retail and Wholesale that align with global marketing calendar
- Partner with Sales team to propose and seasonally execute key GWP programs in market
- Partner with global and creative team on all relevant creative production when needed
- Responsible for all in-store refreshes (signage / video for ex.) and store locators
Influencer Marketing and PR:
- Help spearhead seasonal influencer strategy balancing collection priorities, brand development areas, and seasonal budgets
- Independently execute influencer programs including global collaboration/approval, contracts, style selection between Sales/influencer, asset review, and recaps
- Collect and track performance metrics across channels (Instagram, TikTok for ex.) for insights into future strategies/campaigns and share across marketing and sales teams
- Research innovative ways and propose opportunities to evolve influencer marketing in the future (affiliate for ex.)
- Responsible for all sample trafficking related to programs with accounts and partners
Visual:
- Help bring Barbour brand vision to life in B2B and B2C environments, including showroom, retail stores, wholesale shop-in-shops, and more
- Work alongside Trade Marketing Manager who spearheads all Visual needs
General Responsibilities:
- Support marketing and external meetings with appropriate agendas, scheduling, and meeting recaps when needed
- Play key role in cross organizational alignment – departmental, sales and business development & global – to identify best practices, opportunities, shared learnings, leveraged resources, and innovation
Skills and Experience:
- Industry experience preferred
- Background and interest in brand marketing, integrated marketing, and related areas
- Experience working directly with Major Department Stores and/or Lifestyle brand a plus
- Design knowledge helpful (Photoshop, InDesign, etc.)
- Strong communication skills both verbal and written
- Excellent organization and project management skills with the ability to multi-task
- Enthusiastic, highly motivated individual
- Able to contribute fresh and innovative ideas with an awareness of retail industry
- Demonstrates high standards of attention to detail
- Able to work well under pressure + adapt flexibly
- Able to work independently and within a team
- Uses time effectively – prioritizes appropriately with proper team communication
- Ability to work with Outlook, Word, Excel, PowerPoint & Internet packages
Additional Information:
- This role will require travel within the U.S and potentially overseas.
Benefits:
- Competitive salary package
- Fully covered benefits including medical, dental, life and disability. Optional vision and voluntary life insurances.
- A generous employee discount and seasonal clothing allowance
- Paid holidays, vacation, sick days, and floating holidays
Salary range:
- $25.00 - $26.00 per hour.
