Marketing Intern
Location: City of Industry, CA (In-office, hybrid optional)
Duration: 3 months, possibly extended for another 3 months afterwards.
Possibility to transition into a full-time role with the company.
Reports to: Marketing Director
About Jada Toys
Since 1999, Jada Toys has been at the intersection of pop culture and play — designing authentically licensed die-cast vehicles, RC cars, action figures, and collectibles that fans actually want on their shelves. As part of Simba Dickie Group, one of Europe’s largest toy companies, we combine LA creative energy with global scale. Our licenses span Fast & Furious, Marvel, Sanrio, Minecraft, and more — landing at every major U.S. retailer and beyond.
We’re a small, fast-moving team where your work ships to real shelves. If you’re passionate about brands, fandom, and the business of play, this is where you start.
The Role
This is a 3-month, hands-on immersion into the full marketing engine of a global toy brand. You’ll help develop marketing concepts, build launch plans, and support campaigns across our D2C site, social channels, influencer partnerships, conventions, and showroom.
What You’ll Do
- Support the development of marketing concepts and go-to-market plans for new product launches and seasonal campaigns
- Help build rollout strategies across channels — retail, D2C, social, and events — and track execution milestones
- Research market trends, competitor activity, and consumer insights to inform brand and product positioning
- Contribute to content planning and copywriting across Instagram, TikTok, and YouTube
- Coordinate influencer seedings, unboxings, and creator collaborations
- Help manage the Jada Toys D2C site — promotions, product drops, and site merchandising
- Assist with planning and on-site execution at conventions and trade events (Comic-Con, Toy Fair)
- Maintain and refresh the LA showroom for retail buyer visits and presentations
What We’re Looking For
• Pursuing or recently completed a degree in Marketing, Communications, Business, or related field
• Genuine enthusiasm for toys, collectibles, pop culture, gaming, or fandom culture
• Strong strategic thinking — you can connect a product idea to a target audience and a channel plan
• Comfortable with social media platforms and curious about what makes content perform
• Analytical and organized — comfortable in spreadsheets and pulling insights from data
• Clear, confident communicator in both writing and presentations
• Self-starter who takes initiative and doesn’t wait to be told what to do next
Bonus: Shopify or e-commerce experience; content creation portfolio; multilingual (Spanish or German)
What You Can Expect
• Real ownership — your work goes to market, not into a shared drive
• Direct exposure to senior leaders across marketing, sales, and product development
• A clear path to a full-time role for the right person
• A creative, low-ego team that values ideas over titles
• Yes — a lot of toys
To apply, send your resume and a brief note on why Jada Toys is the right fit. Portfolio, social accounts, or side projects welcome.
Hourly salary: $16.90/hr
