Company Description:
Established in 2014, Affordable Luxury Group is a leading global handbag company, home to a portfolio of beloved and admired brands: 𝗔𝗜𝗠𝗘𝗘 and American Leather Co.
Our strength lies in the unique DNA and foundation of each brand, and the passion of our people to continue building them responsibly.
Affordable Luxury Group prioritizes responsible & ethical sourcing, using environmentally friendly materials and processes. Our brands are proud members of the Leather Working Group, which ensures that the materials being sourced meet the highest environmental standards.
With hard work comes recognition; in 2018, 2019, 2020, 2022, and 2024 the Company landed on the prestigious Inc. 5000 list of America’s Fastest Growing Private Companies.
Founder Content Creator & Social Producer
Location: NYC / Long Island (Hybrid – primarily on-site with Founder)
Reports to: Founder (day-to-day) + VP Brand Marketing (dotted line)
The Role
We are seeking a culturally fluent, high-output content creator to work directly alongside Aimee Kestenberg, Founder and Creative Director of the AIMEE brand. This role is embedded in the Founder’s day-to-day, capturing, creating, and scaling always-on content that brings both Aimee and the AIMEE brand to life across social, digital, and emerging platforms.
You are not managing from a distance; you are in the room where it happens: on set, in our NYC
showroom, at QVC headquarters in Pennsylvania, in design sessions, and in real life at the
Founder’s Long Island home. Your job is to translate those moments into compelling, high performing
content.
This is a unique opportunity to help build a founder-led brand engine, with visibility across social,
live selling, podcasting, Substack, and beyond.
We are building a brand rooted in creativity, confidence, and connection - and the Founder is
central to how that story comes to life.
This role sits at the center of that transformation:
→ turning real moments into meaningful content
→ scaling authenticity into performance
→ helping define the future of the brand’s voice
Key Responsibilities
Real-Time Content Capture
- Act as a “fly on the wall” capturing daily content across:
- Design + studio moments
- QVC / live selling environments
- Travel, events, and day-to-day life
- Identify and capture authentic, unscripted moments that resonate
Content Creation & Editing
- Shoot and edit short-form video (iPhone-first) for:
- Instagram Reels, TikTok, and paid media
- Turn raw footage into platform-native, high-performing content
- Deliver fast: same-day or next-day turnaround.
Founder Amplification
- Support real-time content during live moments (QVC, events, activations)
- Capture and publish content that extends the Founder’s voice and presence
- Contribute to the growth of Founder-led channels across:
- Social
- Live selling
- Podcast
- Substack
Content Operations & Workflow
- Upload, organize, and tag all content into shared systems
- Ensure content is easily accessible and actionable for the marketing team
- Identify standout content and flag for broader use (paid, email, site)
- Liaise with the Brand Social Media Manager, who defines strategy, guardrails, and “rules of the road” across Founder and Brand channels, ensuring alignment while maintaining speed and autonomy in execution.
Content Environment Readiness
- Ensure key spaces (home, studio, closet, podcast setup) are camera-ready
- Light styling and setup to support consistent, elevated content capture
The Ideal Candidate
• Content Native: Deep understanding of TikTok, Reels, and short-form storytelling
• Strong Eye: Instinct for framing, lighting, and composition - can make scrappy feel elevated
• Fast & Resourceful: Bias toward action; thrives in a high-volume, fast-moving environment
• Comfortable with Talent: Confident capturing and interacting with a founder in real-time
• Editor: Proficient in mobile-first editing tools (CapCut, Premiere, etc.)
• Culturally Aware: Understands trends, pacing, and what drives engagement today
This Role Will Evolve Into
• Supporting and/or owning Founder amplification across:
• Live selling
• Podcast content
• Substack and editorial storytelling
• Helping shape a new model of always-on, founder-led brand building
