Head of Brand & Digital Marketing – Yisel Jewelry
Job Summary:
We are seeking a bilingual (Spanish/English) leader to oversee brand, marketing, and digital strategy for Yisel Jewelry. This role focuses on elevating our presence within the Hispanic community, strengthening brand identity, driving engagement and sales, and building scalable systems to organize and optimize all marketing efforts.
. Key Responsibilities
- Lead brand strategy, digital marketing, and social media presence
- Create and manage annual content & campaign calendar
- Produce educational and engaging content (gold, diamonds, services)
- Oversee live sales strategy and audience growth
- Manage PR, events, and community engagement
- Analyze performance and deliver weekly reports (KPIs & metrics)
- Develop and implement systems, processes, and workflows to scale marketing operations
- Coordinate team and ensure execution across all platforms
- Maintain strong in-store presence and customer connection
. Requirements
- Proven experience in brand + digital marketing leadership
- Strong understanding of the Hispanic market
- Experience building systems, processes, and scalable operations
- Strong organizational, leadership, and execution skills
- Fluent in Spanish and English
- Must work on-site and collaborate with team
.Goal
Elevate the brand, systematize operations, build community, and drive measurable results.
Pay: $30.00 - $38.00 per hour
Benefits:
- Dental insurance
- Employee discount
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Vision insurance
Work Location: In person
