About Digitalab Corp.
Digitalab Corp. is a dynamic technology services company headquartered in the heart of downtown West Palm Beach — a vibrant, great location that offers easy access, modern amenities, and an inspiring work environment. We are powered by a talented team of experts with deep skills in IT Product Management, Software Development, Cloud Infrastructure, and AI solutions.
With strong technical expertise and significant potential for growth, we are entering an exciting new phase: expanding our reach across the United States and globally.
Our mission is to deliver high-impact, practical technology solutions that help businesses modernize and thrive in the digital era.
About the Role
We are seeking a motivated Business Development & Marketing Specialist to join our team and help drive our next phase of growth. This is a hands-on, high-impact role perfect for a mid-level professional or a high-potential junior with 2–5 years of experience who is eager to grow into a leadership position within 12–18 months. Reporting directly to the CEO (with close collaboration alongside our CTO and COO), you will be responsible for executing marketing initiatives, generating qualified leads, supporting sales efforts, and helping build the foundational commercial structure that will fuel our US and global expansion. You will have real ownership, visibility, and the chance to shape how we position and sell our services in a competitive market.
Key Responsibilities
- Develop and execute targeted lead-generation campaigns across LinkedIn, email, content marketing, and other digital channels to attract US and global prospects in software development, cloud infrastructure, AI integration, Digital Process Automation (DPA), and digital transformation.
- Optimize and maintain our website, including service pages, case studies, calls-to-action, and SEO improvements to support lead conversion.
- Create professional sales presentations, proposals, and marketing collateral that clearly communicate the value of our services.
- Research and contribute to the packaging of our offerings (e.g., AI integration programs, cloud maintenance retainers, digital transformation packages) and assist with pricing strategy under the guidance of leadership.
- Qualify inbound and outbound leads, book discovery calls, and conduct initial sales conversations with decision-makers.
- Set up and manage basic commercial infrastructure, including CRM implementation (HubSpot or similar), sales process documentation, and pipeline tracking.
- Track and report on key performance metrics (leads generated, meetings booked, website performance, etc.) to continuously improve results.
- Collaborate with the CTO and technical team to translate complex solutions into clear business value for non-technical audiences.
- Stay current with industry trends in cloud, AI, and digital transformation to inform our go-to-market approach.
Requirements
- Bilingual fluency in English and Spanish is required (both written and spoken) – you will be working with diverse clients across the US and Latin America.
- 2–5 years of hands-on experience in business development, inside sales, digital marketing, or marketing/sales support within a technology, IT services, software development, cloud, or digital agency environment.
- Proven track record of generating leads and supporting sales pipelines (portfolio or examples of campaigns, content, or outreach results strongly preferred).
- Strong writing and communication skills – able to create compelling website copy, presentations, emails, and proposals.
- Working knowledge of marketing tools (LinkedIn Sales Navigator, HubSpot or similar CRM, Google Analytics, basic SEO) and comfort learning new platforms quickly.
- Basic understanding of technology concepts (cloud infrastructure, AI, digital transformation) and the ability to translate them into customer-friendly language.
- Self-starter with a growth mindset who thrives in a dynamic environment with high autonomy.
- Bachelor’s degree in Business, Marketing, Communications, or a related field (or equivalent professional experience).
- Must be authorized to work in the United States.
What We Offer
- The opportunity to grow rapidly with an ambitious company that is scaling nationally and globally.
- Direct impact on the company’s future – your contributions will be highly visible and valued by leadership.
- Hybrid work model (2–3 days per week in our modern office located in a great downtown West Palm Beach location).
- Collaborative, supportive culture with experienced technical leadership (CTO and COO).
- Professional development budget and a clear path to advance into a managerial role as the commercial function grows.
- Competitive compensation package that includes performance-based incentives aligned with company growth.
- Comprehensive benefits including health coverage, 401(k) match, generous PTO, and additional perks.
Digitalab Corp. is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Pay: $55,000.00 - $68,000.00 per year
Benefits:
- 401(k) matching
- Cell phone reimbursement
- Flexible schedule
- Health insurance
- Paid time off
- Professional development assistance
- Relocation assistance
Experience:
- IT Sales: 1 year (Preferred)
Work Location: Hybrid remote in West Palm Beach, FL 33401
