Role Summary:
The Account Executive is a hunter role responsible for driving new revenue through aggressive, proactive outbound — prospecting, outreach campaigns, cold and warm calls, closing new business, and building strong relationships that turn into long-term clients. This role is expected to be heavily focused on outbound and hunting deals; the majority of your time will be spent sourcing your own pipeline rather than working inbound or company-provided leads. The ideal candidate is skilled in communication, relentlessly goal-oriented, and has a proven track record of self-sourced sales and relationship building.
We are looking for a candidate with sales and HubSpot experience. Additionally, this initial Account Executive role will ideally help build an internal sales team with business development representatives, future account executives, and account managers.
This role has significant growth opportunities for ambitious individuals!
Responsibilities:
1. Outbound & Hunting:
- Develop and execute strategic outbound plans to generate and qualify your own leads.
- Spend the majority of your week prospecting and hunting new business across multiple channels — email, phone, social media, networking, and events.
- Build and own a healthy, self-sourced pipeline. Don't rely on inbound or company-provided leads — while still being able to serve both.
2. Sales Calls:
- Conduct initial contact calls to qualify leads and understand their needs.
- Schedule and lead sales presentations to showcase our services to potential clients.
- Address client questions with a consultative approach, offering tailored solutions that meet client goals.
3. Closing:
- Negotiate terms, handle objections, and successfully close sales deals.
- Prepare and deliver compelling proposals and contracts that align with client objectives and company standards.
4. Relationship Building & Account Management:
- Build genuine, lasting relationships with prospects and clients.
- Oversee a smooth onboarding experience for new clients, ensuring all initial needs and expectations are met.
- Regularly check in with clients to ensure satisfaction and address any issues proactively.
- Coordinate with internal teams to resolve client concerns quickly and effectively.
- Identify upselling and cross-selling opportunities to maximize client value and strengthen relationships.
5. Conference and Event Attendance:
- Build genuine, lasting relationships with prospects and clients while representing the company at industry conferences.
- Schedule and host meetings with prospects and existing clients in advance to make the most of in-person time.
- Staff the company booth, engage attendees, deliver product demos, and qualify leads on the spot.
- Attend networking sessions and events to build new contacts and maintain visibility in the market.
- Capture lead information and log detailed notes in the CRM for timely, effective follow-up.
- Gather competitive and market intelligence from sessions and competitor activity to share with internal teams.
- Manage all travel logistics and expenses responsibly, adhering to company policy.
- Report on conference outcomes, leads generated, and next steps to the sales team and leadership.
Requirements:
- Bachelor's degree in Business, Marketing, or a related field (preferred, but not required).
- Minimum of 2 years in sales, account management, or a related role, with a proven record of self-sourced outbound and meeting or exceeding revenue goals.
- Excellent communication and negotiation skills.
- Proficiency in CRM tools (e.g., HubSpot), project management software (i.e. ClickUp) and strong organizational skills.
Key Performance Indicators (KPIs):
- Revenue Targets: Meet or exceed the quarterly quota and monthly sales goals.
- Lead Generation: Achieve targeted self-sourced lead generation metrics through outbound efforts.
- Client Satisfaction: Maintain a client satisfaction rate of 90% or higher.
- Upsell/Cross-sell Revenue: Generate additional revenue from existing clients through upselling and cross-selling.
- Retention Rate: Maintain a client retention rate of 95% or higher.
Compensation & Benefits:
Base Salary: $60,000 annually, with no cap on total commission.
Commission by Lead Source
Company Sourced (Through Owner or Marketing Efforts) - 5%
WolfPack-Sponsored Events/Brand-funded presence - 5%
Self-Sourced / Outbound - 20%
Quota & Payout
- Quarterly Quota: $18,000 per quarter (avg. $6,000/month).
- Commission Trigger: Quota is a gate — it must be hit each quarter to unlock commission for that quarter. Once unlocked, payout is on the total closed.
- Commission Payout: Paid quarterly, based on deals closed during that quarter.- Year-long commitments are paid out monthly (as the customer pays).
Recurring Commission
- There is no recurring commission on deals. Commission is earned on the initial sale only.
- The sole exception is corporate / franchise clients, where recurring commission may apply only if it is specifically negotiated and written into the deal terms. The recurring rate for these deals is agreed case-by-case — there is no standard or default recurring rate.
Benefits
- Health, dental, and vision insurance.
- 401(k) after 1 year with limited matching.
- 2 weeks paid time off, and more.
