Company Description
minnow is a family lifestyle brand that embraces clean lines, simple details and crisp seaside breezes. Timeless, yet fresh, playful and polished, minnow lives for long days, sandy toes and the wonderment of childhood on the shore. minnow's mission is to create premium products that will inspire family experiences.
Position Summary
minnow is seeking a highly organized, detail-oriented Brand Marketing Coordinator to support the execution of brand marketing initiatives across social media, influencer marketing, public relations, partnerships, events, and brand campaigns.
This role will serve as a key member of the marketing team, helping to coordinate projects, manage timelines, support campaign execution, and ensure seamless day-to-day operations across multiple workstreams. The ideal candidate is proactive, collaborative, highly organized, and eager to learn in a fast-paced, entrepreneurial environment.
Key Responsibilities
Social Media
- Support the execution of channel-specific social media content across all brand owned and operated platforms, bringing the vision to life through consistent, on-brand posting
- Manage and maintain the daily social content calendar, ensuring timely and accurate scheduling across all marketing channels
- Assist in the coordination of content production with the in-house creative team
- Stay current on social media best practices, platform updates, and competitor activity, flagging relevant findings to the broader team
- Pull and compile performance reports across channels, surfacing key metrics and insights for team review
Influencer & Affiliate Marketing
- Support the day-to-day management of influencer and affiliate programs, including outreach, communications, and relationship management through platforms such as ShopMy
- Coordinate product seeding initiatives, including product selection, shipping logistics, tracking, and reporting for seasonal and evergreen campaigns
- Maintain relationships with micro and mid-tier influencers, creators, and brand advocates, serving as a key point of contact
- Track campaign deliverables and timelines to ensure alignment with broader marketing initiatives
- Assist in compiling influencer performance reports and campaign recaps
Brand Activations & Events
- Support the planning and execution of experiential marketing programs, events, partnerships, and brand activation
- Assist with production communication, vendor and venue coordination, production timelines, and event logistics
- Coordinate event materials, guest lists, run-of-show documents, and on-site operational needs
- Support on-site event execution as needed
- Develop post-event recaps, including attendance, key learnings, and recommendations
- Stay informed on industry trends and emerging experiential concepts to inspire future programming
Public Relations
- Support PR initiatives through sample trafficking, gifting and seeding logistics, and reporting
- Assist in maintaining list of key brand relationships across media and influencer
- Support in leading day-to-day communications with agency partner
- Help prepare press materials, briefing documents, and media reports
Campaigns & Partnerships
- Support the planning and execution of integrated marketing campaigns across brand channels
- Assist with partnership and collaboration initiatives, including research, outreach support, presentation development, and project coordination
- Help develop presentations, campaign recaps, and marketing materials for internal and external stakeholders
- Coordinate cross-functional deliverables to ensure campaigns launch on time and according to plan
Reporting & Project Management
- Create and maintain project timelines, trackers, and calendars across marketing initiatives
- Assist in tracking budgets and campaign expenses
- Monitor marketing performance metrics and compile reports across social, influencer, PR, events, and partnerships
Qualifications
- Bachelor's degree required
- 1–3 years of experience in marketing, brand marketing, public relations, influencer marketing, events, or a related field
- Strong proficiency in Microsoft Office, including PowerPoint and Excel
- Familiarity with marketing and social media platforms such as ShopMy, Dash Hudson, Planoly, Tribe Dynamics, or similar tools
- Active user of social media platforms including Instagram, TikTok, Facebook, Pinterest, and X
- Ability to work occasional evenings and weekends to support events and activations
- Experience in fashion, lifestyle, children's, or consumer brands is a plus
We'd Love to See
- Exceptional organizational skills and attention to detail
- Strong written and verbal communication skills
- A proactive, solutions-oriented mindset and willingness to roll up your sleeves
- Ability to manage multiple projects and deadlines simultaneously
- Strong sense of ownership and follow-through
- Passion for brand building, storytelling, and consumer marketing
- Genuine enthusiasm for minnow and the lifestyle, fashion, and influencer landscape
- Ability to thrive in a fast-paced, collaborative, and entrepreneurial environment
