PAY RANGE
The Target Pay Range for this position is $128,900.00-$157,500.00 annually. The full Pay Range is $99,900.00 - $186,400.00 annually. At BECU, compensation decisions are determined using factors such as relevant job-related skills, experience, and education or training. Should an offer for employment be made, we will consider individual qualifications. In addition to your salary, compensation incentives are available for the hired applicant. Incentives are performance based and targets vary by role.
BENEFITS – because people helping people starts with supporting you
401(k) Company Match (up to 3%)
4% annual contribution to your 401(k) by BECU
Medical, Dental and Vision (family contributions as well)
PTO Program + Exchange Program
Tuition Reimbursement Program
BECU Cares volunteer time off + donation match
As a Sr. Marketing Manager,you’llplay a pivotal role in shaping how BECU connects with members across their entire lifecycle—from onboarding through engagement, cross-sell, and retention. You’lldesign and define marketing strategies that unify the member experience, using data-driven insights to create meaningful, personalized interactions. This is a unique opportunity to build and influence foundational capabilities, including journey mapping, segmentation strategy, and marketing models, while helping evolve BECU’s shift toward lifecycle marketing. You’llbring clarity to complexity, connecting the dots across teams, channels, and moments that matter most. Your work will directly impactorganizational growth and deepen member relationships in a rapidly transforming environment.
Lifecycle Strategy & Journey Ownership:You’ll lead the development of end-to-end member journeys, mapping key lifecycle stages and defining the moments that matter to drive engagement, retention, and growth.
Marketing Model Strategy:You’ll own key marketing models (e.g., next best offer, attrition) from a strategic lens—identifying gaps, refining existing models, and shaping future capabilities.
Channel Expansion & Strategy:Guide an integrated channel strategy across digital and traditional platforms, with a focus on expanding into under-utilizedchannelsto broaden reach, increase engagement, and drive measurable impact.
Data-Driven Insights & Performance Analysis:You’ll translate data into actionable insights, partnering with analytics teams to inform strategies, evaluate performance, and improve marketing effectiveness.
Cross-Functional Leadership:You’ll collaborate closely with product, analytics, finance, and MarTech teams to align strategies, define requirements, and ensure seamless execution.
Business Reviews & Executive Communication:You’ll own performance storytelling—consolidating insights, leading business reviews, and delivering clear, strategic recommendations to leadership.
Budget & Financial Stewardship:You’ll manage marketing budgets, ensuring accurate tracking, efficient allocation, and alignment with strategic priorities.
Leadership & Influence:You’ll mentor team members and act as a strategic thought partner, fostering innovation, accountability, and continuous improvement.
Thisisn’tjust about ticking off tasks on a list. It's about making a significant, positive change in BECU’s journey, where your contributions are valued, and your growth is continually fostered.
Strategic Ownership:Operate at a high level, partnering with leadership to define strategy, roadmaps, and long-term vision
End-to-End Visibility:Work across the full member lifecycle, gaining exposure to onboarding, cross-sell, engagement, and retention strategies
Bachelor’s degree in Marketing, Business Administration, or Communications, or equivalent work or education-related experience
Demonstrated ability to lead and inspire cross-functional collaboration, relationship building, influence, and negotiation
Ready to make an indelible impact? Eager to be a part of a collaborative and innovative team where your ideas and contributionsdon’tjust fill a role, but fuel the growth and success of BECU?
Embrace the opportunity to grow with us. Apply now, bring your expertise to the table, and let’s achieve excellence together at BECU. Your journey of influence, innovation, and impactful contribution starts now. #BECU #YourGrowth #BECUJourney
