The marketing specialist’s mission is to develop and implement comprehensive marketing strategies to achieve the successful commercialization and increase market share of R.W. Martin’s laundry, food processing, concrete, and general industrial supplier solutions. The position collaborates with the Sales and Marketing Manager to define and execute compelling value propositions, go to market strategies and sales enablement plans to deliver against business growth objectives for Martin solutions while demonstrating the company’s core values.
Essential Functions
Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.
- Collaborate with Sales Manager & President to create strategic marketing plans for all R.W. Martin market niches that successfully generate inbound traffic.
- Develop marketing campaigns for each product line that position the corresponding business segments for continued growth based on corporate goals.
- Generate inbound traffic through successful execution of strategic plan and campaigns.
- Boost our brand visibility and establish R.W. Martin’s expertise in the industry.
- Demonstrate sales growth in the planned market segments through successful execution of strategic plan and campaigns.
- Continuously evaluate marketing performance through analytics and feedback and measure results against applicable metrics.
Competencies
- Strong communication skills to engage across all levels of the organization to influence the development of product, commercialization, and sales enablement strategies.
- Experience with framing commercial opportunities and applying a structured approach to developing and executing go to market strategies.
- Highly skilled in deriving meaning and clarity from diverse sources to understand market opportunities and translate customer insights to establish compelling and differentiated product positioning.
- Adept at conveying ideas and information in written materials.
- Demonstrate a clear understanding of the theory and application of key concepts, including buyer, personas, customer journey and competitive advantage.
- Strong people skills with the ability to influence audiences using data.
- The ability to guide and collaborate with creative resources and content creators to develop traditional and digital product communications and sales tools.
Supervisory responsibilities
This position does not have a supervisory component.
Work environment
This position primarily is completed in an office environment with some exposure to industrial environments. The use of PPE is required when working/visiting industrial environments.
Physical demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
May be required to sit for extended periods of time while demonstrating manual dexterity to accurately work on the telephone, computer keyboard, and other equipment. Must be able to lift and carry 50 pounds in the form of boxes of supplies or product components.
Ability to operate a motor vehicle is required.
Travel Required
Must be able and willing to travel away from home overnight when necessary.
Attend trade conventions, business meetings, conferences as well as social functions as R.W. Martin representative.
Must possess a valid motor vehicle operator’s license and maintain to the Company’s sole satisfaction an insurable motor vehicle operating status.
Required education and experience
- BS/BA in marketing or business required, MBA or master’s degree in marketing or business a plus.
- 35 years of experience in B2B marketing, strategic business planning and/or new product introduction.
- Working knowledge of WordPress and HubSpot Marketing Hub.
EEO statement
R.W. Martin & Sons, Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
