Position Summary
The Graphic Designer plays a critical role in supporting lead generation, brand awareness, and occupancy growth through the creation of compelling visual communications across print and digital channels. Working closely with ManCo Marketing Leaders, community stakeholders, and the Creative team, this role develops innovative, brand-compliant marketing materials that engage prospective residents, strengthen community positioning, and drive measurable marketing results.
Essential Duties And Responsibilities
The following duties are normal for this position. This list is not to be construed as exclusive or all inclusive. Other duties may be required and assigned.
- Design compelling print and digital marketing assets that drive lead generation, increase brand awareness, and support occupancy goals across the community portfolio
- Create high-quality collateral including brochures, flyers, direct mail, sales kits, signage, site plans, floor plans, amenity maps, and other community marketing materials and stationary packets
- Develop engaging print and digital advertisements aligned with campaign objectives and brand strategy
- Maintain and elevate portfolio-wide brand standards, ensuring consistent visual identity and messaging across all marketing touchpoints
- Manage and uphold corporate marketing program brand standards while identifying opportunities to enhance creative execution
- Partner closely with ManCo Marketing Leaders and community stakeholders to translate business objectives into effective creative solutions
- Manage multiple projects simultaneously from concept through production, including creative development, revision cycles, quality control, and deadline management
- Work in partnership with Marketing Leadership on special initiatives, new brand development, and high-impact strategic projects
- Apply a strong understanding of marketing best practices, audience engagement, and consumer behavior to create designs that generate results
- Track project time and expenses, identify workflow improvements, and recommend efficiencies to enhance team productivity
- Stay current on design trends, marketing innovations, and industry best practices to bring fresh, creative thinking to the organization
- Execute and meet the strategic objectives set by Marketing Leadership, on time and within budget, including assistance with developing job time tracking, job trafficking and technology assets
- Other duties as assigned
Qualifications
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skills, and abilities required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Educational Requirements And Experience
- Minimum of five years’ experience designing various marketing and sales materials
- Bachelor’s degree in related field
- Strong design experience and portfolio
- Experience with Adobe Creative Suite: Photoshop, Illustrator, InDesign, & Acrobat
- Excel, Microsoft Word, Microsoft Outlook, Microsoft Teams and a basic knowledge of database marketing
- Basic understanding of workflow software and deliverables
- Multimedia, video and photo editing knowledge preferred
- Multitasking skills for handling multiple projects
- Excellent communication skills with the ability to translate complex data into actionable business insights
- Strong attention to detail and commitment to data accuracy, consistency, and integrity
- Ability to thrive in a high-pressure environment, an intense work ethic and a dedication to teamwork
- Exceptional time management and project ownership, consistently delivering against deadlines in a fast-paced, detail-intensive environment
Knowledge, Skills And Abilities
- Language Ability:
- Excellent writing, design and presentation skills required
- Mathematical Skills:
- Ability to calculate figures and amounts such as discounts, interest, commission proportions, percentages, area, circumference and value
- Ability to apply concepts of basic algebra and geometry
- Competencies:
- Ability to apply common sense understanding to carry out instructions furnished in written, oral or diagram form.
- Ability to deal with problems involving several concrete variables in standardized situations
- Ability to multi-task and work quickly
- Ability to proofread copy
ENVIRONMENTAL ADAPTABILITY
- Works primarily indoors in a climate-controlled setting
Physical Requirements
The physical demands described below are representative of those that must be met by an individual to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to sit, talk or hear for long periods of time. The employee frequently is required to use hands or fingers to handle, or feel and reach with hands and arms. The employee is occasionally required to stand and walk for long periods of time. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision, and ability to adjust focus.
JOB CODE: 1007131
