Growth Marketing Leader (Remote or New Haven, CT)
We’re Amvaya — and we’re here to change the way people take control of their health.
We believe evidence-based health solutions should be just as accessible as they are effective. That’s why we brought Plenity, an FDA-cleared, formerly prescription-only weight management solution, directly to consumers—no gatekeeping, no unnecessary friction.
We’re not your average consumer health company. We’re building a next-gen, tech-enabled, AI-powered growth engine to scale fast and responsibly in a regulated space. And we’re doing it with the efficiency of a startup, the science of a healthcare company, and the creativity of a DTC brand that actually gets it.
If you’re a marketing leader who’s obsessed with performance, inspired by innovation, and ready to drive real impact—you might be the person we’re looking for.
About the Role
Amvaya is looking for a results-driven, AI-savvy Growth Marketing Leader to lead and scale our DTC business. This isn’t just about media buying—it’s about owning the growth engine across paid acquisition, conversion, retention, and brand awareness.
As Growth Marketing Leader, you’ll be both strategist and executor. You’ll lead our performance marketing roadmap, build a tech-enabled funnel, and ensure every dollar we spend moves us closer to efficient, sustainable growth. You’ll also shape the brand’s voice across channels, balancing creative storytelling with data-backed decision-making in a regulated category.
This is a career-defining role for someone who wants to combine their experience in DTC, digital health, and regulated consumer products into a mission-driven journey. And yes, you’ll be on the ground floor of a company scaling rapidly—with the support, autonomy, and tech stack to make it happen.
What You’ll Do
- Own and scale our DTC acquisition strategy: Lead all paid media efforts across Meta, Google, YouTube, Amazon Ads, affiliates, and emerging platforms.
- Optimize the entire growth funnel: Oversee landing pages, CRO, and checkout journeys. Use AI-powered tools for rapid testing and dynamic personalization.
- Drive performance and efficiency: Monitor and improve CAC, LTV, ROAS, and conversion across channels. Know when to double down and when to pivot.
- Leverage AI to move faster and smarter: Implement AI across media buying, creative testing, segmentation, and analytics. Constantly seek opportunities to automate and accelerate.
- Grow and retain our customer base: Lead email/SMS marketing strategy using AI-based tools to deliver personalized, retention-driving experiences.
- Lead Amazon marketing strategy: Manage paid and organic growth on Amazon, from listings to reviews to ad performance—powered by best-in-class tools.
- Shape brand voice in a regulated space: Align marketing with FDA guidelines while still building a brand consumers actually connect with.
- Build a culture of experimentation: Test ruthlessly, scale wisely. Build an always-on testing roadmap to unlock growth levers.
- Mentor and scale a high-performing team: Hire, lead, and inspire marketers and cross-functional collaborators to reach new heights.
Who You Are
- 10+ years in digital marketing or growth, with deep experience in DTC and regulated categories (e.g., healthcare, pharma, wellness).
- Proven track record of launching, scaling, and optimizing performance marketing programs across major paid and owned channels.
- Hands-on experience with tools like Meta Ads, Google Ads, Amazon Ads, Klaviyo, GA4, CRO platforms—and the AI-powered tools that make them smarter.
- Analytical to the core—comfortable building dashboards, interpreting LTV cohorts, evaluating attribution, and driving decisions from data.
- Equally creative and technical—you understand how to build brands that resonate while optimizing for performance.
- Excited about AI and automation, not just as a buzzword but as an accelerator of real business outcomes.
- Comfortable operating in ambiguity, solving problems quickly, and rolling up your sleeves.
- Mission-driven—you care deeply about making meaningful health solutions accessible and effective.
Why Join Us
- A mission-driven company focused on transforming access to proven health solutions
- A ground-floor marketing leadership opportunity in a category-defining consumer health brand
- The chance to build and lead a next-gen DTC engine powered by AI and automation
- Competitive compensation, meaningful equity, and autonomy to make a real impact
- A fast-moving, values-driven culture that prizes execution, ownership, and creativity
Let’s Talk
If this role sounds like it was made for you—and you’re excited about using marketing, AI, and strategy to change lives at scale—then we should talk.
Apply now or reach out directly at talent@tryplenity.com
Job Types: Full-time, Permanent
Pay: From $100,000.00 per year
Benefits:
- Dental insurance
- Flexible schedule
- Health insurance
- Paid parental leave
- Paid time off
- Vision insurance
- Work from home
Work Location: Remote
