KEY RESPONSIBILITIES
- Assist licensees in maximizing income opportunities by providing marketing/merchandising tools and direction.
- Ensure licensees maximize discounts, rebates, and placement allowances by reviewing compliance with contractual merchandise/display agreements.
- Ensure financial integrity of licensee by reviewing sales analysis or similar reports with licensee.
- Ensures stores maintain operating standards for cleanliness by conducting store inspections.
- Ensures financial viability of licensee by providing guidance relating to operating expenses.
- Assist licensee in resolving difficulties with vendors by serving as liaison between licensee and vendor.
- Maintains competitive pricing position by monitoring pricing activity of competition, evaluating trends and market conditions; and recommending retail adjustments.
- Participates and assists the franchisee with new store openings and site conversions, including floor layout, initial merchandising, vendor communication and support, POP ordering and execution, equipment training.
- Works with local publisher and established advertising agencies on the development and implementation of Grand Openings and local store marketing programs.
- Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; benchmarking best practices; participating in professional societies. Participation in regional industry trade shows.
- Ensures compliance with requirements, policies, and regulations by enforcing adherence to corporate systems, policies, and governmental regulations, advising management on needed actions.
- Complies with federal, state, and local legal requirements by studying and reviewing existing and new laws; auditing and enforcing adherence to requirements; rendering opinions; advising management on needed actions.
- Enhance regional franchise expansion by analyzing a specified market; identifying prospects; reviewing demographic information and volume predictions for accuracy; performing site selection analysis; qualifying potential franchisees.
- Coordinate closely with Regional Business Unit departments including Real Estate and Marketing, regarding site divestitures, marketing plans, and site approvals.
- Achieve financial objectives by forecasting requirements; preparing a budget; managing expenditures; staying within budget; analyzing variances; initiating corrective action.
- Expand franchise on a territory basis by participating in the preparation of a franchise area strategy and preparing an annual business plan.
- Participate in the execution of the franchise qualification process by conducting group and individual presentations; completing FDD disclosures; coordinating individual and group interviews; answering administration questions; coordinating training; serving as liaison for franchisee candidates; preparing and submitting capital proposals to senior management.
- Conduct negotiations by preparing business deal recapitulations; composing proforma projections; drafting letters of intent; obtaining approvals; verifying understanding among parties; monitoring status and quality.
REQUIREMENTS
- Bachelor’s Degree in business, marketing, or related field. Other combination of direct work experience and education that meets the minimum requirements may be substituted.
- Requires a minimum of 5 years work experience as franchise business consultant/territory supervisory/key account manager for multi-unit in retail operations, merchandising and/or marketing in the retail business industry of convenience stores, big box, or grocery channel.
- Experience in reading and understanding P&L's, and other related reports as well as basic understanding of accounting principles.
- Experience with presenting concepts and ideas to small groups, coupled with good public speaking and interpersonal skills.
- Field position with field travel approximately 50%. Some overnight travel required. (Approximately 3-4 nights per month).
- Ability to work independently with minimal supervision
- Strong customer service with problem solving skill and ability to make rational decision and analysis.
- Valid driver’s license with clean driving record. Position requires driving company assigned vehicle.
- Must be computer literate in MS Access, Excel, PowerPoint and Word.
- Positive, can-do attitude, and creative thinking skills.
- Ability to engage, influence, and guide highly capitalized individuals and organizations as they explore the Full Franchise program.
- Achievement oriented; internally motivated to deliver top-tier results.
NOTE: This Job Description may change periodically as required by business necessity, with or without advanced notice to employees.
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