Specialist, CRM Performance
New York, NY, United States
Full time Schedule
$78,720 - $131,160 Annually*
* based on job, location, and schedule
Job Description
Be part of an amazing story
Macy’s is more than just a store. We’re a story. One that’s captured the hearts and minds of America for more than 160 years. A story about innovations and traditions…about inspiring stores and irresistible products…about the excitement of the Macy’s 4th of July Fireworks, and the wonder of the Thanksgiving Day Parade. We’ve been part of memorable moments and milestones for countless customers and colleagues. Those stories are part of what makes this such a special place to work.
Job Overview
The Senior, Site Analytics Analyst leads the digital financial planning and analysis efforts for the Macy’s site. This role requires a strong financial acumen and analytical skills to drive financial planning initiatives that support the overall business objectives. They collaborate with cross-functional departments, including Merchandising, Marketing, Product Management & Product Analytics, and Finance. By leveraging financial insights, they play a crucial role in optimizing digital strategies and enhancing site performance. Additionally, ample opportunities for professional growth within this role offer the chance to make strategic impacts on business decisions while gaining valuable hands-on experience in a supportive environment.
What You Will Do
Financial Planning & Analysis:
- Lead the development and execution of top-side financial plans for the entire site and by family of business, focusing on key performance indicators like conversion rates, units-per-transaction, and funnel metrics.
- Analyze financial performance, identify trends and variances, and provide actionable insights to senior management.
- Collaborate with the Marketing, Merchandising, and Product Management teams to align financial plans with traffic plans, pricing strategies, and site enhancements.
- Conduct monthly forecasting, ensuring timely updates of financial projections based on current business trends and performance metrics to drive business results and enhance profitability.
- Provide detailed and comprehensive financial forecasts, facilitating informed decision-making processes.
Data Analysis & Reporting:
- Generate and analyze financial reports on conversion, units-per-transaction, and other key golden equation metrics.
- Utilize advanced financial planning tools and software to support data-driven decision-making.
- Present financial analysis and insights to senior management and cross-functional teams.
Collaboration & Communication:
- Work closely with Merchandising, Marketing, Product Management & Product Analytics, and Finance teams to align financial plans with promotional events, tactics investments, site enhancements, and other key initiatives.
- Communicate financial performance and insights effectively to stakeholders across the organization.
- Foster an environment of acceptance and respect that strengthens relationships, and ensures authentic connections with colleagues, customers, and communities
Process Improvement:
- Identify opportunities to streamline and enhance financial planning and analysis processes.
- Implement best practices and new technologies to improve efficiency, accuracy, and financial performance.
- Develop and maintain standard operating procedures (SOPs) for financial planning operations.
Skills You Will Need
Financial Acumen: Strong understanding of financial planning and analysis principles with expertise in forecasting and budgeting.
Analytical Skills: Proficiency in analyzing financial performance, identifying trends, and generating actionable insights.
Collaboration: Experience working with cross-functional teams to align financial plans with business strategies.
Communication: Strong skills in presenting financial analysis and insights clearly to senior management and stakeholders.
Technical Proficiency: Expertise in using advanced financial planning and data analysis tools and software.
Process Improvement: Aptitude for identifying and implementing opportunities to streamline financial planning and analysis processes.
Attention to Detail: Meticulous attention to detail in financial analysis, ensuring accuracy in projections and reports.
Strategic Thinking: Ability to leverage financial insights to optimize digital strategies and enhance site performance.
Problem-Solving: Strong problem-solving skills to address financial performance issues and improve profitability.
Who You Are
- Candidates with a Bachelor’s degree or equivalent work experience in a related field are encouraged to apply. Prior experience in investment banking or consulting required.
- Regularly required to sit, talk, hear; use hands/fingers to touch, handle, and feel. Occasionally required to move about the workplace and reach with hands and arms. Requires close vision.
- Able to work a flexible schedule based on department and company needs.
What We Can Offer You
Join a team where work is as rewarding as it is fun! We offer a dynamic, inclusive environment with competitive pay and benefits. Enjoy comprehensive health and wellness coverage and a 401(k) match to invest in your future. Prioritize your well-being with paid time off and eight paid holidays. Grow your career with continuous learning and leadership development. Plus, build community by joining one of our Colleague Resource Groups and make a difference through our volunteer opportunities.
Some additional benefits we offer include:
- Merchandise discounts
- Performance-based incentives
- Annual merit review
- Employee Assistance Program with mental health counseling and legal/financial advice
- Tuition reimbursement
Access the full menu of benefits offerings here.
About Us
This is a great time to join Macy’s! Whether you’re helping a customer find the perfect gift, streamlining operations in one of our distribution centers, enhancing our online shopping experience, buying in-style and on-trend merchandise to outfit our customers, or designing a balloon for the Thanksgiving Day Parade, we offer unique opportunities to be part of some of the most memorable moments in people’s lives.
Join us and help write the next chapter in our story - Apply Today!
This job description is not all-inclusive. Macy's, Inc. reserves the right to amend this job description at any time. Macy's, Inc. is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.
DIGITAL00
This position may be eligible for performance-based incentives/bonuses. Benefits include 401k, medical/vision/dental/life/disability insurance options, PTO accruals, Holidays, and more. Eligibility requirements may apply based on location, job level, classification, and length of employment. Click here to see details on benefits.
