The Role
Farm to Fork Meals, a rapidly growing fresh meal-prep and delivery company serving South Florida, is seeking a dynamic and results-driven Marketing Manager to lead our marketing strategy, digital growth, and brand expansion across both Direct-to-Consumer (DTC) and B2B channels.
This is a hands-on role for a marketer who thrives in a fast-paced environment, enjoys creative problem-solving, and wants to help scale a mission-driven food company that delivers fresh, ready-to-eat meals right to customers’ doors.
Key Responsibilities
Marketing Strategy & Growth
- Develop and execute a comprehensive marketing strategy to drive customer acquisition, retention, and brand awareness.
- Build and optimize customer funnels across DTC and B2B channels.
- Manage performance KPIs and report insights to leadership.
Digital Marketing and Paid Media
- Manage paid social campaigns across Meta tools (Facebook, Instagram), TikTok, YouTube, Twitter/X, and other emerging platforms.
- Create, test, and optimize Google Ads campaigns, including CPC search ads, remarketing, and display.
- Build and refine creative assets for ads, landing pages, and campaigns.
Organic Social and Paid Media
- Develop and maintain the organic content calendar for all social platforms.
- Oversee content creation, scheduling, and community engagement.
- Collaborate with internal teams to showcase new meals, promotions, partnerships, and customer stories.
Email, SMS & CRM Management
- Plan, build, and optimize email & SMS/MMS marketing campaigns using Mailchimp and Klaviyo.
- Segment audiences, build automated flows, and analyze campaign performance.
- Manage CRM platforms (Pipedrive, HubSpot, etc.) to track leads, nurture pipelines, and support B2B efforts.
Brand, Creative, and Tools
- Use Canva to create high-quality graphics, banners, ads, and social content.
- Support website merchandising, updates, and ecommerce enhancements.
- Maintain consistency across all brand touchpoints.
Analytics & Reporting
- Track, analyze, and report performance across all digital channels via GA
- Use Excel and other tools to manage campaign data, budgets, and forecasts.
- Recommend strategies based on insights and ROI performance.
Qualifications
· Bachelor’s degree in Business, Marketing, Communications or a related field.
· Minimum of 2 years of experience
· Excellent communication and presentation skills
· Proficient in Microsoft Office 365 and CRM systems.
· Strong attention to detail, organizational, and documentation skills.
· Results-oriented mindset with the ability to work independently and collaboratively.
Physical Requirements
This position involves frequent standing, walking, driving, and travel between client or partner locations. Candidates should be able to sit for extended periods, lift up to 25 lbs., and work both indoors and outdoors as needed.
Equal Opportunity Employer
At Farm to Fork Meals, we are committed to equal employment opportunity and an inclusive workplace.All employment decisions are made based on merit, qualifications, and business needs, without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected characteristic.
We also provide affirmative action for qualified individuals with disabilities and protected veterans, in compliance with applicable federal and state laws.
