About Craft Standard
Craft Standard is transforming how venues, stadiums, bars, and restaurants serve premium cocktails—delivering consistent, high-quality, ready-to-draft solutions at scale. We partner with distributors, spirit suppliers, and on-premise accounts nationwide to bring fast, profitable cocktail programs to life.
Role Overview: Area Sales Manager
We’re looking for a driven and relationship-focused Area Sales Manager to grow Craft Standard’s presence across your assigned territory. This role is ideal for an early-career sales professional who understands the beverage world and thrives in fast-paced, high-volume account environments. You’ll work closely with wholesalers, venue partners, and key on-premise accounts to drive velocity, expand distribution, and execute programs.
Key Responsibilities
- Develop and manage a territory sales plan to grow distribution, volume, and visibility of Craft Standard.
- Build strong relationships with distributor partners, on-premise accounts, and venue operators.
- Execute ride-withs, staff trainings, product samplings, and menu/program sell-ins.
- Identify, secure, and onboard high-traffic venues (stadiums, arenas, music venues, large bars, etc.).
- Maintain accurate account records, reports, and forecasting.
- Handle and transport product, POS materials, sample bottles, and kegs as needed (must be able to lift up to 60 lbs).
- Travel 2+ weeks per month for meetings, market work, events, and venue activations.
Qualifications
- 1–4 years of experience in beverage, alcohol, or distributor sales (required).
- Strong understanding of the on-premise landscape; experience working in or selling to large venues is a plus.
- Based in or willing to relocate to Nashville, TN (for territory needs).
- Self-motivated, organized, and comfortable managing a large, multi-state territory.
- Excellent communication, presentation, and relationship-building skills.
- Valid driver's license and ability to travel extensively.
- Ability to lift, move, and set up 70 lb kegs and equipment.
