JOB DESCRIPTION
Schedule: Days: M-F
Job Location Type: [Remote]
Your experience matters
At Lifepoint Health, we are committed to empowering and supporting a diverse and determined workforce who can drive quality, scalability, and significant impact across our hospitals and communities. As a member of the Health Support Center (HSC) team, you’ll support those that are in our facilities who are interfacing and providing care to our patients and community members to positively impact our mission of making communities healthier ®.
More about our team
The Recruitment Marketing Manager will lead strategy, execution, and optimization of recruitment advertising campaigns for high-value and hard-to-fill roles. This position specializes in high-impact programmatic campaigns, automated job distribution, targeted media strategies, and performance analytics. The ideal candidate will possess a deep understanding of programmatic recruitment technologies, digital media planning, audience targeting, and recruitment funnel optimization.
This role plays a critical part in building scalable, automated, always-on recruitment advertising programs, while also tailoring solutions for complex, high-priority hiring needs. Cross-functional collaboration, strong vendor/agency management, and excellent analytical abilities are essential.
How you’ll contribute
A Recruitment Marketing Managerwho excels in this role:
- Lead strategy, implementation, and ongoing optimization of programmatic job advertising campaigns.
- Automate job distribution workflows, leveraging rules-based triggers, budget automation, and performance-based bidding.
- Monitor spend pacing, performance, and quality metrics daily to ensure campaigns achieve hiring goals.
- Build and manage always-on automated job campaigns, plus targeted media programs for high-value roles.
- Partner with external vendors and programmatic platforms to improve algorithms, targeting, and automation logic.
- Develop tailored recruitment marketing strategies for priority, hard-to-fill, and executive-level roles.
- Identify the right media mix for difficult Req types (e.g., search, social, niche sites, retargeting).
- Manager the recruitment marketing strategy at all levels of the candidate funnel from awareness to hire.
- Collaborate with Talent Acquisition to understand hiring challenges, talent pools, and market insights to inform campaign strategies.
- Create and analyze campaign performance dashboards focusing on metrics like CPA, CPQ, conversion rate, source effectiveness, and ROI.
- Conduct A/B tests and optimization experiments to improve performance.
- Translate quantitative insights into actionable recommendations for stakeholders.
- Present campaign performance, trends, and insights to leadership and hiring partners.
- Act as a strategic partner to Talent Acquisition and senior stakeholders across divisions.
- Work closely with internal teams to understand business goals, hiring timelines, and pipeline needs.
- Manage agency relationships, media partners, and technology vendors to ensure timelines, deliverables, and performance expectations are met.
- Develop a training and adoption program to ensure stakeholders are able to get the most out of the tools.
- Improve workflows to increase campaign efficiency, accuracy, and scalability.
- Identify opportunities for automation in job posting, budget allocation, optimization rules, and reporting.
- Ensure quality control across job feeds, tracking parameters, and tagging.
- Partner with creative teams to ensure job ads, landing pages, and recruitment content support campaign performance.
- Ensure messaging aligns with employer brand themes and resonates with the targeted talent segments.
Why join us
We believe that investing in our employees is the first step to providing excellent patient care. In addition to your base compensation, this position also offers:
Comprehensive Benefits: Multiple levels of medical, dental and vision coverage for full-time and part-time employees.
Financial Protection & PTO: Life, accident, critical illness, hospital indemnity insurance, short- and long-term disability, paid family leave and paid time off.
Financial & Career Growth: Higher education and certification tuition assistance, loan assistance and 401(k) retirement package and company match.
Employee Well-being: Mental, physical, and financial wellness programs (free gym memberships, virtual care appointments, mental health services and discount programs).
Professional Development: Ongoing learning and career advancement opportunities.
What we’re looking for
Applicants should have a Bachelor’s degree in Marketing, Communications, Human Resources, Business, Analytics or related field with 3+ years of recruitment marketing, digital advertising, or programmatic media experience required.
Additional requirements include:
- Hands-on experience running programmatic job advertising (Appcast, Joveo, PandoLogic, TalentNeuron, etc.)
- Proven background optimizing campaigns for performance (CPC, CPA, conversion rates, application quality)
- Experience recruiting or marketing for high-value, hard-to-fill, or specialized roles
- Strong analytical skills with experience in dashboards, attribution reporting, and ROI tracking
- Experience working with applicant tracking systems (ATS) and job feed technologies
- Strong working knowledge of programmatic job advertising platforms and recruitment marketing technologies
- Advanced analytical skills with proficiency in Excel, dashboards, and campaign performance tools
- Familiarity with Google Analytics, UTMs, tracking, and attribution preferred
- Agency or vendor management experience required
- Healthcare or high-volume recruiting experience preferred but not required
EEOC Statement
“Lifepoint Health is an Equal Opportunity Employer. Lifepoint Health is committed to Equal Employment Opportunity for all applicants and employees and complies with all applicable laws prohibiting discrimination and harassment in employment.”
You must be authorized to work in the United States without employer sponsorship.
