Overview
We are seeking a highly motivated PPC Account Manager to join our dynamic digital marketing team. The ideal candidate will have a strong background in performance marketing and a passion for driving results through paid advertising campaigns. This role involves managing and optimizing PPC campaigns across various platforms, including Google Ads, Bing Ads, Twitter Ads, and Facebook Advertising as well as maintaining client relationships.
The PPC Account Manager will play a key role in developing strategies that enhance online visibility, increase conversions, and maximize ROI for our clients. A solid understanding of SEM, SEO tools, web analytics, and media buying is essential to succeed in this position. Ideally we are looking for someone with advanced anayltical and conversion tracking skills who is also creative and comes up with new novel and innovative strategies for our legal marketing clients. Someone with legal marketing or sensitive ad category experience is preferred by not required.
Responsibilities
- Develop, implement, and manage PPC campaigns across multiple platforms such as Google Ads, Bing Ads, Twitter Ads, and Facebook Advertising.
- Conduct comprehensive keyword research to identify high-performing keywords aligned with client goals.
- Optimize campaigns through A/B testing, bid adjustments, ad copy refinement, and landing page improvements to enhance conversion rates.
- Monitor campaign performance using tools like Google Analytics, Google Tag Manager, and other SEO/SEM analytics platforms.
- Manage budgets effectively to ensure optimal spend allocation and ROI maximization.
- Perform ongoing analysis of campaign data to identify trends and opportunities for improvement in media planning and media buying strategies.
- Collaborate with clients and internal teams to develop tailored digital marketing strategies that align with overall marketing objectives.
- Stay updated on industry trends, new advertising tools, and best practices in digital marketing and media buying.
- Generate detailed reports on campaign performance metrics and provide actionable insights for continuous improvement.
Experience
- Proven experience managing PPC campaigns with platforms such as Google AdWords, Bing Ads, Twitter Ads, and Facebook Advertising.
- Strong knowledge of SEM strategies including keyword research, conversion optimization, and media planning.
- Familiarity with SEO tools, web analytics (Google Analytics), Google Tag Manager, DoubleClick, and other digital marketing tools.
- Experience with affiliate marketing, e-commerce advertising, and media buying is a plus.
- Ability to analyze data effectively to inform campaign decisions and optimize performance.
- Excellent communication skills with the ability to present complex data insights clearly.
- Prior experience working within a fast-paced environment managing multiple campaigns simultaneously is preferred. This role offers an exciting opportunity for a talented PPC professional to contribute to innovative digital marketing initiatives while expanding their expertise in performance-driven advertising strategies.
Pay: $55,000.00 - $65,000.00 per year
Benefits:
- Food provided
- Health insurance
- Paid time off
Work Location: Hybrid remote in Philadelphia, PA 19102
