Job Summary
We are seeking a highly motivated SEO and Digital Marketing Specialist to join our dynamic marketing team. The ideal candidate will be responsible for developing and executing strategies to improve our online visibility, increase website traffic, and optimize conversion rates. This role requires a strong understanding of search engine optimization, web analytics, content management systems, and digital marketing tools. The successful candidate will play a key role in enhancing our brand presence across digital platforms and ensuring our website performs at its highest potential.
Responsibilities
- Develop and implement comprehensive SEO strategies to improve search engine rankings across major search engines.
- Conduct keyword research to identify high-value keywords and optimize website content accordingly.
- Manage and optimize metadata, on-page elements, and content for SEO best practices.
- Perform technical SEO audits to identify and resolve issues related to site architecture, JavaScript, CSS, HTML, and other technical factors.
- Utilize SEO tools such as Google Search Console, Google Analytics, Adobe Analytics, Google Tag Manager, and other platforms to monitor website performance.
- Execute link building campaigns to increase domain authority and improve search rankings.
- Optimize website content management systems like WordPress for SEO performance.
- Implement conversion optimization techniques to enhance user engagement and achieve business goals.
- Manage social media channels and integrate social media management strategies with overall digital marketing efforts.
- Coordinate with content creators to develop high-quality content aligned with SEO strategies.
- Analyze web analytics data to assess campaign performance and identify opportunities for improvement in SEM and organic search efforts.
- Stay current with the latest trends in SEO, SEM, web analytics, and digital marketing best practices.
Requirements
- Proven experience in SEO, SEM, web analytics, and digital marketing strategies.
- Proficiency in SEO tools such as Google Search Console, Google Analytics, Adobe Analytics, Google Tag Manager, and other relevant platforms.
- Strong knowledge of HTML, CSS, JavaScript, metadata optimization, and content management systems like WordPress.
- Experience with keyword research tools and techniques for effective content optimization.
- Familiarity with conversion optimization techniques and A/B testing methodologies.
- Ability to analyze data from various sources to inform decision-making processes related to search engines and e-commerce platforms.
- Knowledge of social media management tools and strategies for integrated digital marketing campaigns.
- Excellent communication skills with the ability to collaborate across teams effectively.
- Prior experience working on e-commerce websites is a plus. Join us as an SEO and Digital Marketing Specialist to help elevate our online presence through innovative strategies that drive measurable results in organic search traffic and overall digital engagement.
Job Types: Full-time, Part-time
Work Location: In person
