Location: New York City, NY
Salary: $80-115k | 0.01%-0.05% Equity
About Wally
We’re Wally, a fast-growing start-up building the future of dental care — giving the power back to patients and clinicians. We are uprooting the dental industry with innovative Swiss technology, unlimited cleanings and whitening, and affordable memberships. The result: No more getting drilled by a dentist again.
We're expanding rapidly through key real-estate partnerships, scaling from 8 to 100+ locations over the next 18 months. Member growth is the engine behind that scale — and this role is at the center of it.
The Role
We're looking for a scrappy, high-energy growth marketer who thrives IRL. You won't be running ads from a laptop — you'll be out in the world, showing up in our physical spaces, building relationships with real-estate partners, and turning foot traffic into loyal Wally members.
This is a ground-floor opportunity to own and build our in-person growth playbook from scratch. As we scale, so will your scope, your team, and your impact.
What You’ll Do
Drive Local Member Acquisition
- Execute grassroots and experiential marketing activations in and around Wally studio locations
- Build and manage relationships with co-working spaces, local businesses, and community partners to generate referral traffic
- Capture demand in new markets pre- and post-launch, converting curious passersby into booked members
Own the IRL Playbook
- Develop repeatable, scalable processes for in-person marketing that can be rolled out to 100+ locations across different cities.
- Test new acquisition channels (pop-ups, events, partnerships, street-level campaigns) and document what works
- Collaborate with the engineering team to co-create tools and workflows that help field marketing scale efficiently
Be the Face of Wally in the Market
- Serve as a brand ambassador — warm, knowledgeable, and energizing to interact with
- Handle front-line member interactions, filling last-minute appointment slots and turning fence-sitters into converts
- Collect real-world feedback and surface insights to the Product, Marketing, and Clinical Operations teams
Collaborate Cross-Functionally
- Partner with Studio Operations and Clinical teams to align marketing activity with location readiness and capacity
- Work closely with the Head of Growth, Content and Community Coordinator, and CEO to prioritize markets and fine-tune the growth strategy
Who You Are
- 2–4 years of experience in growth marketing, field marketing, brand ambassador programs, or a related role
- You've marketed in the real world — events, retail, pop-ups, community outreach — not just behind a screen
- Comfortable in a startup environment: you figure things out, move fast, and don't wait to be told what to do
- Natural people person — you light up a room, make strangers feel like regulars, and know how to close
- Data-curious: you track what you try, learn from it, and iterate
- Experience in D2C, hospitality, fitness, wellness, or consumer health is a plus
- Willing and able to be physically present in key markets (NYC) on a regular basis
What We Offer
- Competitive salary + equity in a high-growth startup
- Health insurance
- Direct mentorship from our Head of Growth and CEO
- A front-row seat to scaling a consumer brand from the ground up
- Real ownership — your work will directly shape how Wally grows
- Fast-growing start-up with opportunities for professional growth and development as we expand
How to Apply
Submit your application on LinkedIn, then email your resume to BOTH adam@hiwally.co and tyler@hiwally.cowith a quick note about why you're excited to help us build the future of dental care.
