About Classover
Classover is a premier, publicly listed EdTech innovator (Nasdaq: KIDZ) and New York’s first dual-track Math & Robotics Training Center. As a listed company, we offer a stable yet fast-paced environment with significant resources to support global expansion. We are seeking a strategic and creative Marketing Specialist to elevate our brand and drive a consistent flow of high-quality leads. This role is about more than just running ads—it’s about building a premium brand identity and a loyal community.
Key Responsibilities
1. Brand Strategy & Competitive Intelligence
- Brand Building: Move beyond simple advertising to establish and maintain Classover’s premium brand image and market positioning.
- Content Strategy: Responsible for all marketing content, ensuring it aligns with our high-end educational standards.
- Advanced Research: Demonstrate strong research capabilities by analyzing competitors’ funnels, ad creatives, and messaging.
2. Full-Stack Digital Marketing
- Multi-Channel Campaigns: Execute and optimize paid advertising across Google Ads, Meta (Facebook/Instagram), and Xiaohongshu (Red).
- Email Marketing Automation: Design and execute automated email workflows and newsletters to nurture prospective families.
- AI-Driven Productivity: Leverage cutting-edge AI tools (e.g., Midjourney, ChatGPT, CapCut AI) for rapid content generation, including copywriting, image creation, and video editing.
- Quality Accountability: While using AI is encouraged to increase efficiency, you are solely responsible for the final output, ensuring it remains professional, brand-aligned, and human-refined.
- A/B Testing: Conduct rigorous testing on ad creatives and landing pages to maximize ROI.
3. High-End Content & Asset Creation
- Collateral Design: Produce stunning marketing materials, including brochures, flyers, and advertisements.
- Video Production: Coordinate the production of classroom highlights and parent testimonials to showcase our program's value.
- Web Management: Ensure the website content is consistently updated, SEO-friendly, and optimized for lead capture.
4. Community & Partnership Outreach
- Local Networking: Establish and nurture relationships with local schools, libraries, and community centers.
- Event Execution: Plan and promote online/offline events, such as Open Houses, webinars, and live demo workshops.
- Social & Community Mastery: Own our presence on WeChat and Xiaohongshu (Little Red Book), building an engaged and loyal online community.
5. Analytics & Growth
- Performance Tracking: Use analytics tools to track key performance metrics (CPL, CPA, ROI) and report directly to leadership.
- Referral Programs: Design and manage a referral system to incentivize word-of-mouth growth among current families.
Qualifications
- Experience: 2+ years in marketing, preferably within the EdTech or premium enrichment industry.
- Technical Skills: Proficiency in Google Ads and CRM tools. Experience with Canva or Adobe Creative Suite and AI content generation tools.
- Growth Mindset: A data-driven approach to marketing with a passion for continuous optimization.
Benefits
- Growth Opportunities: Professional development within a fast-growing, publicly listed EdTech firm.
- Visa Support: We provide sponsorship opportunities for qualified candidates (CPT, OPT, H-1B, and Green Card).
Pay: $48,000.00 per year
Benefits:
Work Location: In person
