Social Media Manager

RHP Properties • Farmington Hills, MI, US • 3h ago

Job Description

Headquartered in Farmington Hills, Michigan, RHP Properties is the nation's largest private owner and operator of manufactured home communities. With more than 375 communities throughout 30 states, we continue to expand our footprint to provide accessible and affordable housing across the country. All of this would not be possible without the energy and drive of our talented employees! We invest in our employees, with regular training, opportunities for advancement, and team events to bring everyone together.

We are seeking a creative, organized, and highly accountable Social Media Manager to elevate our brand, tell the story of our communities, and support key business priorities, including occupancy, reputation, resident engagement, and recruiting.

This role will own the day-to-day strategy and execution across RHP’s social channels, while partnering closely with onsite community teams, operations leadership, leasing, and HR to capture and promote real stories, including: community improvements, resident life, home availability, team culture, and the impact of reinvesting in our properties. The ideal candidate understands how to create content that feels authentic, drives engagement, and supports business outcomes in a decentralized, fast-moving environment.

In this position, you will:

Content Strategy & Planning

Develop and execute a social media strategy aligned with company goals (occupancy, resident satisfaction, reputation management, recruiting, and brand awareness).
Create monthly content calendars for corporate channels and community pages.
Identify content opportunities around community amenities, events, resident spotlights, employee features, home listings, and reinvestment/capital improvements.
Maintain brand consistency across all platforms and locations.

Content Creation

Create engaging content using photos, videos, reels, stories, and short-form content.
Film and edit content onsite (or through onsite staff submissions) including tours, event highlights, testimonials, and “day in the life” style content.
Produce high-quality, on-brand graphics and templates for community-level use.

Community & Reputation Engagement

Monitor and respond to DMs, comments, and messages in a professional, timely manner.
Coordinate with operations teams to escalate resident concerns or urgent issues appropriately.
Support reputation initiatives by encouraging reviews and highlighting positive resident experiences.
Help guide community teams on best practices for customer-friendly online engagement.

Paid Social & Campaign Support

Assist in launching and managing paid social campaigns for leasing, home sales, and job recruitment.
Coordinate with leasing teams to create promotional content for available homes, move-in specials, and seasonal campaigns.
Support lead-focused funnel initiatives when needed (clicks, forms, calls).
Track performance and adjust campaigns to improve engagement and results.

Collaboration & Internal Communication

Build strong relationships with Community Managers to source content, promote events, highlight improvements, and capture success stories.
Partner with Human Resources on recruiting campaigns and employer-brand content that reflects RHP culture.
Work with marketing and leadership teams to align messaging with company priorities, announcements, and milestones.
Provide simple content capture guidance for onsite teams (what to shoot, how to submit, what works best).

Analytics & Reporting

Track and report key metrics (reach, engagement, clicks, lead volume, sentiment).
Provide monthly reporting with insights, trends, and recommendations.
Monitor competitor activity and emerging social trends relevant to housing, property management, and recruiting.
Use performance data to refine and optimize content strategy.
Perform other duties as assigned.

Job Requirements

Bachelor’s Degree in Marketing or related field, or satisfactory combination of formal education and relevant work experience, required.
2+ years of social media management experience (multi-location or multi-brand experience strongly preferred).
Experience managing platforms such as Facebook (corporate + community pages), Instagram, TikTok, LinkedIn (corporate brand + recruiting), YouTube Shorts (preferred), and Google Business Profiles (as needed for reputation support).
Demonstrated ability to create engaging content (video + photo + editing).
Experience with social scheduling and analytics tools.
Strong writing and storytelling ability with a consistent brand voice and attention to detail.
Ability to work independently, manage multiple projects, and meet deadlines.
Comfortable collaborating with onsite teams and capturing content in real community settings.
Graphic design and video editing skills using Canva, Adobe Suite, CapCut, etc., preferred.
Experience running paid social campaigns and optimizing for leads/results, preferred.
Basic knowledge of SEO, Google Business Profiles, and online reputation management, preferred.
Bilingual in English and Spanish, preferred.