Karen Kane is a California lifestyle brand known for effortless style, quality craftsmanship, and a commitment to responsible fashion. For over 45 years, our family-run company has designed clothing that celebrates confidence, comfort, and modern femininity.
We are looking for a Marketing Assistant who is highly organized, detail-oriented, and excited to work at the intersection of fashion, marketing, and ecommerce. This role will help manage and organize our growing library of digital content while supporting marketing campaigns, product launches, and seasonal catalog production.
This is a great opportunity for someone early in their career who wants exposure to fashion marketing, ecommerce, creative production, and digital asset management.
Key Responsibilities
Digital Asset Management & Creation
- Organize and maintain the company’s digital asset library including product photography, campaign imagery, video, and marketing collateral
- Ensure assets are properly tagged, categorized, and accessible for internal teams (marketing, ecommerce, wholesale sales, and design)
- Manage image uploads, file naming conventions, and metadata for efficient retrieval
- Coordinate with photographers, designers, and retouchers to collect and archive final assets
Marketing & Content Support
- Assist with preparing assets for email campaigns, ecommerce, social media, and wholesale marketing
- Support the marketing team in preparing seasonal campaign materials, catalogs, and digital lookbooks
- Help track and organize campaign creative, product launches, and seasonal marketing content
- Assist in maintaining consistency in brand imagery and visual standards
Ecommerce & Product Content
- Support the ecommerce team with product image organization and uploads
- Ensure product photography and lifestyle imagery are correctly matched to products
- Assist in preparing visual content for Shopify and wholesale platforms
Cross-Department Coordination
- Work closely with marketing, ecommerce, design, and sales teams to ensure assets are available for campaigns, product launches, and presentations
- Assist with organizing creative assets for market appointments, trade shows, and sales presentations
Qualifications
- Bachelor’s degree in Marketing, Communications, Fashion, or related field preferred
- 1–2 years experience or internships in marketing, ecommerce, or creative operations
- Highly organized with strong attention to detail
- Comfortable managing large volumes of digital files and assets
- Familiarity with Adobe Creative Suite (especially Photoshop) a major plus
- Experience with Shopify, DAM systems, or CMS platforms is a plus
- Interest in fashion, branding, and visual storytelling
What Makes You a Great Fit
- Naturally organized and detail-driven
- Enjoy working with creative teams and visual content
- Comfortable managing multiple projects simultaneously
- Curious about how marketing, ecommerce, and product storytelling work together
