Job Title: Digital Marketing Coordinator (Assistant)
Location: New York, NY
Department: Digital Marketing / E-Commerce Wholesale
Reports To: Digital Ads and Marketing Manager
About G-III Apparel Group:
G-III excels at bringing excitement and confidence to customers through the fashion we create. We are global experts in design, sourcing, manufacturing, distribution and marketing, which enables us to fuel the growth of a substantial portfolio of brands. With more than 30 licensed and owned brands, including some of the most sought-after names in global fashion, our success is driven by our team’s entrepreneurial spirit and our deep relationships across the industry.
Position Summary:
We are seeking a highly motivated and detail-oriented Digital Marketing Coordinator to join our Digital Marketing team. This role will play a critical part in supporting the execution of digital marketing initiatives across our E-Commerce Wholesale business and ensuring the success of content deployment, asset management, operational processes, and performance reporting within the department. The ideal candidate is a proactive team player with strong communication skills, exceptional attention to detail, and a passion for digital growth within the apparel industry.
Key Responsibilities:
- Support the development and execution of digital content across key eCommerce platforms, including Retailer PDPs, Brand Stores, A+ content, and advertising assets
- Partner with Brand Marketing teams and licensors on asset briefs, content development, and execution to ensure alignment with brand guidelines and timelines
- Own the organization and maintenance of the digital asset library, ensuring assets are current, accessible, and platform-ready
- Implement CX and IDQ-related optimizations across retailer platforms under Specialist guidance
- Assist with front-end SKU, ASIN, and PDP QA processes including audits, scrubs, and issue resolution prior to launches
- Support eCommerce Merchandising teams with NIS operational audits, submissions, template validation, image review, formatting accuracy, MOQ compliance, and SharePoint submissions
- Manage and maintain internal trackers for content, submissions, launches, and promotional activity to ensure deadlines are met
- Support Bazaarvoice operations including reminders, tracking, template uploads, and retailer program execution
- Assist with weekly retailer reporting processes including data pulls, reporting file maintenance, performance recaps, and ad hoc reporting requests
- Collaborate cross-functionally with Digital Marketing, Sales, Merchandising, and Brand teams to support launches, promotions, and ongoing initiatives
Who You Are:
- A team player who collaborates easily and supports others
- A strategic thinker who understands how digital execution drives business growth
- A fast learner who adapts quickly and embraces new retail platform updates
- A strong communicator who can clearly express ideas and listen actively
- A self-starter who takes initiative and drives work forward
- Detail-oriented and highly organized, with the ability to manage multiple deadlines
Qualifications:
- Bachelor’s degree in Marketing, Advertising, Communications, Journalism, or related field (or equivalent experience)
- 1–3 years of relevant experience in digital marketing, marketing coordination, or eCommerce
- Strong proficiency in Microsoft Office Suite (Excel, PowerPoint, Outlook)
- Working knowledge of digital marketing, content management, or eCommerce platforms
- Proficiency in Excel including basic formulas; familiarity with VLOOKUPs and Pivot Tables preferred
- Experience with systems such as Amazon Vendor Central, Seller Central, or other retail marketplaces preferred
- Excellent organizational and time management skills
- Strong interpersonal and written/verbal communication skills
What We Offer:
- Competitive salary
- Comprehensive benefits including medical, dental, vision, and 401(k)
- PTO and company holidays
- Employee discounts
The pay range for this position is: $26.45/hour - 31.25/hour ($55,000 – $65,000/year.)
Please note that the foregoing compensation information is a good-faith assessment associated with this position only and is provided pursuant to the New York City Salary Transparency Law.
G-III Apparel Group is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
About G-III Apparel Group, Ltd. | www.g-iii.com
G-III’s owned brands include DKNY, Karl Lagerfeld Paris, Donna Karan, Vilebrequin, Sonia Rykiel, G.H. Bass, Bass Outdoor, Andrew Marc, Eliza J., GIII Sports and more. G-III has fashion licenses under the Calvin Klein, Tommy Hilfiger, Cole Haan, Dockers, Guess?, Kenneth Cole, Levi’s, Vince Camuto, Margaritaville and more. G-III also operates retail stores for the DKNY, Karl Lagerfeld Paris and Donna Karan brands.
