Digital Marketing Specialist – Google Ads, LSA, Paid Social, Email & Content (Solar & Roofing)
Company
SunMade Smart Roofing Solar & Electric
Location
Fresno, CA 93720
Job Type
Full-time
Salary
$65,000 – $82,000 per year (hourly pay) + Performance Bonuses
Job Overview
We are a fast-growing, award-winning solar and roofing company in Fresno (Diamond Certified® and voted 2025 Best of the West). We are bringing our entire digital marketing program in-house so we can move faster, cut agency costs, and dramatically increase qualified leads.
We are looking for a hands-on Digital Marketing Specialist who will own Google Ads and Local Service Ads while also managing paid social, email marketing, content creation, jobsite photography/video, and full-funnel optimization. This is a high-impact role where you will control the campaigns and content that fill our installation calendar.
If you are strong in paid advertising and enjoy creating real-world content and running full marketing funnels, this is the perfect opportunity.
Responsibilities
- Manage and optimize all Google Ads campaigns (Search + Performance Max) and Google Local Service Ads (LSA) — including verification, budget pacing, lead quality filtering, and daily performance tuning
- Run paid social ads (Meta Ads / Meta Business Suite) and Microsoft Ads to support lead generation
- Execute email marketing campaigns, automation, segmentation, and A/B testing
- Create and edit professional photos and videos at active jobsites for social media, website, Google Business Profile, and marketing campaigns
- Develop social media strategy, content creation, copywriting, and brand development across Facebook, Instagram, and other platforms
- Optimize landing pages, conversion funnels, CRO (Conversion Rate Optimization), and A/B testing
- Track and report on all marketing performance using Google Analytics, ROAS optimization, campaign insights, and weekly dashboards
- Support additional marketing initiatives including SEO, website updates, project management, and cross-team collaboration
Requirements
- 2–4+ years hands-on experience with Google Ads (must be Google Ads certified or able to pass certification in first 30 days)
- Direct experience managing Google Local Service Ads (LSA) — this is the #1 requirement
- Experience with paid social advertising (Meta Ads / Meta Business Suite) and Microsoft Ads
- Strong working knowledge of Google Analytics, landing page optimization, CRO, email marketing, automation, and A/B testing
- Comfortable shooting and editing jobsite photos and short videos (iPhone or basic camera equipment is fine — we provide what you need)
- Data-driven mindset with experience in ROAS optimization, campaign reporting, and insights
- Experience in home services, solar, roofing, or HVAC is a big plus
- Bilingual (English & Spanish) is a plus for engaging diverse customer bases
- Excellent communicator who can work directly with ownership
Certifications that would help you stand out:
- Google Ads Search Certification (Skillshop)
- Foundations of Digital Marketing (Coursera)
- Email Marketing (Coursera)
- SEO Fundamentals (Coursera)
- From Likes to Leads (Coursera)
What We Offer
- Competitive base salary + performance bonus tied directly to leads and CPL
- Health insurance, dental, vision
- Paid time off + holidays
- 401(k)
- The chance to beat the agency results and get rewarded for it
If you’ve ever thought “I could run the full marketing program in-house and do it better,” this is your opportunity.
How to Apply
Send your resume + a short note answering these two questions:
- What was your lowest cost-per-lead you’ve achieved in Google Ads or LSA for a home-service client?
- Have you ever managed Google Local Service Ads? If yes, what was your average CPL?
We are interviewing immediately and want to fill this role within the next 2–3 weeks.
Pay: $65,000.00 - $82,000.00 per year
Benefits:
- 401(k)
- Health insurance
- Opportunities for advancement
- Paid time off
- Paid training
- Retirement plan
- Vision insurance
Work Location: In person
