Patrick James is a chain of better men’s clothing retail stores with a national catalog and ecommerce website.
Role Overview:
The email Marketing Specialist will drive customer engagement and online sales for a men’s fashion retailer through targeted, on-brand email campaigns. This role focuses on promotional strategy, product launches, seasonal collectives, and lifestyle marketing to increase revenue, retention, and brand loyalty.
Key Responsibilities:
-Plan and execute email campaigns promoting new arrivals, seasonal collectives, sales, and special offers.
-Create persuasive, brand-aligned copy that reflects the tone and lifestyle of Patrick James fashion brand.
-Collaborate with merchandising team to showcase products effectively.
-Optimize automated flows (welcome series, abandoned cart, browse abandonment, post-purchase, loyalty)
-Optimize send times, subject lines, and offers through A/B testing.
-Track and report on performance metrics including revenue per send, conversion rate, open rate and CTR.
-Maintain clean email lists and ensure compliance with CAN-SPAM, GDPR, and privacy standards.
-Support omnichannel initiatives by aligning email messaging with in-store promotions and digital campaigns.
Required Skills & Qualifications:
-2+ years of email or digital marketing experience, preferably in retail or e-commerce.
-Strong copywriting skills with a fashion or lifestyle focus.
-Experience with ESP’s such as Klaviyo, Hubspot or Salesforce Marketing Cloud.
-Understanding of e-commerce metrics, customer behavior, and promotional strategies.
-Experience with audience segmentation and personalization.
-Ability to analyze data and translate insights into action.
-Strong attention to detail and brand consistency.
-familiarity with Shopify
Pay: $2,500.00 per month
Work Location: Hybrid remote in Fresno, CA 93711
