OVERALL FUNCTION
The Marketing and Communications Specialist will play a key role in executing integrated marketing and communications initiatives that enhance SIOR’s brand, support member engagement, promote membership value, and drive organizational visibility. This role supports the execution of cross-functional projects, vendor relationships, and internal coordination to ensure the consistent and timely delivery of high-quality communications across platforms. The position is hybrid, based in downtown Washington, D.C., and reports to the Director of Marketing & Communications.
Key Responsibilities
Strategic Marketing & Campaign Execution
- Works with internal partners and external contractors to develop and execute strategic marketing and communications campaigns across print, digital, and email channels to support SIOR’s strategic initiatives.
- Ensures consistent and cohesive application of the SIOR brand across all marketing and communications materials.
- Supports the Marketing and Communications team in planning and executing departmental annual goals.
- Assists the Director with vendor management, including coordination and invoicing.
- Analyzes email marketing performance using key metrics to refine content, improve targeting, and inform future email campaign strategies.
Editorial & Content Management
- Serves as project manager for the SIOR Report magazine, managing the editorial calendar, coordinating timelines, and ensuring the delivery of high-quality content.
- Manages the collection, organization, and review of content from internal staff and external contributors.
Partner & Stakeholder Communications
- Manages the SIOR partner benefits program, including partner communications, deliverable coordination, and stakeholder engagement.
- Supports cross-departmental collaboration to ensure partner content and benefits are delivered accurately and on time.
Digital Marketing & Email Campaigns
- In coordination with the Director and Digital Media Specialist, leads the creation, scheduling, and automation of email marketing campaigns via HubSpot. Ensures effective list segmentation and workflow efficiency.
- Reviews content for brand alignment, performance goals, and communication clarity across all email campaigns.
- Manages website content updates in coordination with the Digital Media Specialist and vendors to ensure accuracy, consistency, and timely completion.
Public Relations Content Development & Execution
- Drafts and edits press releases, media pitches, and other content for use in public-facing communications.
- Develops media lists to support communications and public relations outreach.
- Monitors industry-related news to help inform communications, PR, and media strategy.
General
- Supports the day-to-day execution of marketing and communications initiatives across departments, maintaining timelines and reporting progress to the Director.
- Contributes to marketing and communications strategy discussions and planning.
- Provides website update and graphic design support as needed for web and print communications.
- Coordinates with external agencies to collect visual assets, manage timelines, and ensure deliverables align with SIOR’s brand and goals.
- Occasional domestic travel may be required for SIOR conferences.
This job description may evolve to support employee professional development and/or departmental/organizational needs.
SKILL AND EXPERIENCE REQUIREMENTS
Education and Experience
- Undergraduate degree in Communications, Marketing, Digital Media, or a related field, or an equivalent combination of education and relevant experience
- Minimum of two (2) years of experience in marketing and/or communications roles, including email marketing.
- Must have experience with email marketing platforms and content management systems (CMS) or CRM tools.
- Writing and editing experience strongly preferred.
- Must have experience with email reporting and analytics.
Skills and Capabilities
- Proficient in Microsoft Office (Word, Excel, PowerPoint), and PC-based platforms.
- Experience with Hubspot or similar email marketing platforms required.
- Light HTML coding experience preferred.
- Experience with Google Analytics preferred.
- Familiarity with Association Management Systems (i.e., Aptify, MemberSuite) a plus but not required.
- Experience with Adobe Creative Suite, Acrobat, InDesign, Photoshop Illustrator preferred.
- Excellent written, oral, and interpersonal communications skills required.
- Accuracy and strong attention to detail. Ability to work independently and collaboratively, with a proactive approach to task completion.
- Familiarity with AI tools a plus.
- Ability to work in a busy, fast-paced office environment.
- Organizational skills, time management, data interpretation, and problem-solving skills.
