Job Overview
We are seeking an energetic and detail-oriented Google Ads Specialist to drive our digital marketing initiatives and amplify our online presence. In this role, you will develop, implement, and optimize paid advertising campaigns across various platforms to maximize ROI and achieve business growth. Your expertise in PPC (Pay-Per-Click) advertising, media buying, and analytics will be essential in crafting strategies that deliver measurable results. Join us to harness the power of digital marketing tools and elevate our brand visibility through innovative ad solutions.
Responsibilities
- Plan, create, and manage Google Ads campaigns to target key audiences effectively, ensuring alignment with overall marketing goals.
- Conduct comprehensive keyword research using SEO tools to identify high-impact search terms that boost campaign performance.
- Optimize ad copy, landing pages, and bidding strategies to improve conversion rates and reduce cost-per-acquisition.
- Monitor campaign performance using Google Analytics, Web analytics tools, and Google Tag Manager to track key metrics and identify opportunities for improvement.
- Manage budgets efficiently across multiple channels including Google Ads, Bing Ads, Facebook Advertising, and Twitter Ads to maximize reach within allocated spend.
- Implement conversion optimization techniques by analyzing user behavior data and adjusting campaigns accordingly for better engagement.
- Collaborate with media planning teams to develop integrated strategies that include SEM (Search Engine Marketing), affiliate marketing, and social media management for a cohesive digital presence.
Requirements
- Proven experience in PPC Campaign Management with a strong understanding of Google Ads platform features such as AdWords and DoubleClick.
- Demonstrated expertise in media buying, SEM, SEO tools, and social media advertising platforms including Facebook Advertising and Twitter Ads.
- Solid knowledge of web analytics tools like Google Analytics and Google Tag Manager for tracking campaign success and user interactions.
- Ability to perform detailed keyword research and competitive analysis to inform campaign strategies.
- Experience managing budgets for digital marketing campaigns with a focus on ROI-driven results.
- Familiarity with E-commerce platforms and online sales funnels to support conversion optimization efforts.
- Strong communication skills with the ability to work collaboratively across teams in a fast-paced environment. Join us as a Google Ads Specialist if you’re passionate about performance marketing, thrive on data-driven decision-making, and are eager to craft impactful digital advertising campaigns that deliver real results!
Pay: $5,000.00 - $12,000.00 per month
Benefits:
- 401(k) 3% Match
- Dental insurance
- Health insurance
- Paid time off
Work Location: In person
