COMPANY OVERVIEW
Pirq was founded by Minal Bhakta, inspired by her mom’s love of turmeric and its amazing health benefits. Growing up, turmeric was a big part of her family’s morning routine. Her mom’s turmeric shots were famous, but they definitely did not taste great! This inspired Minal to create Pirq: clean, delicious, and nutritious products that everyone can enjoy. From smooth, creamy, and indulgent plant-based protein shakes, to juicy, refreshing hydration mixes, every sip is packed with wellness benefits and flavor, to support you and pirq up your taste buds.
THE ROLE
Pirq is looking for a highly creative Graphic Designer to help bring our brand to life across retail, social media, digital marketing, events, and beyond. We’re not looking for safe or overly corporate design. We want someone who understands bold branding, internet culture, disruptive visuals, and how to make content stop people mid-scroll.
This role is ideal for someone who thrives in a fast-paced startup environment, loves wellness/CPG brands, and can balance clean design with big creative energy.
What You’ll Do
- Design content for Instagram, TikTok, LinkedIn, paid ads, and creator campaigns
- Create marketing assets for retail launches, trade shows, displays, sampling events, and activations
- Design email campaigns, landing pages, and digital marketing assets that support launches and retention marketing
- Collaborate closely with the founder, marketing, and social teams on campaigns and creative direction
- Develop visually compelling, conversion-driven creative across digital and retail channels
- Help evolve and maintain Pirq’s visual identity across all touchpoints
- Brainstorm culturally relevant concepts, trends, and disruptive campaign ideas
- Organize and maintain design systems, templates, and creative asset libraries
Requirements
- 2–4+ years of graphic design experience, preferably in CPG, wellness, lifestyle, food & beverage, or DTC brands
- Strong portfolio showcasing branding, social content, digital marketing assets, campaigns, and creative storytelling (must be submitted with application)
- High-level proficiency in Adobe Creative Suite and Canva
- Strong understanding of typography, layout, color, storytelling, and modern digital design principles
- Experience designing for social-first brands and understanding what performs across modern platforms
- Ability to manage multiple projects simultaneously and deliver high-quality creative under tight timelines
- Excellent communication and collaboration skills with the ability to take and apply feedback quickly
- Highly organized, proactive, detail-oriented, and self-motivated
- Passion for branding, wellness, consumer products, and disruptive creative
Bonus Points (optional)
- Motion graphics, video editing, CGI, or AI creative experience
- Experience with Klaviyo/email marketing design
- Photography or art direction experience
- Understanding of trends and social culture
Why Pirq?
- Opportunity to help shape the creative direction of a rapidly growing national wellness brand carried in national retailers like Whole Foods, Sprouts, HEB, Wegmans, and so many more.
- Work on exciting product launches, retail activations, social campaigns, and brand moments
- Fast-paced entrepreneurial environment where ideas move quickly and creativity is encouraged
COMPENSATION
- $80,000 - $90,000 base salary + bonus.
- The actual base salary will vary based on factors such as market conditions, minimum wage requirements, and individual qualifications assessed during the interview process. The salary range provided is a guideline and may be adjusted accordingly.
HOW WE WORK
At Pirq, we are dedicated to fostering a diverse and inclusive workplace where every individual feels valued and empowered. We strive to cultivate a culture of belonging that embraces people from all backgrounds, experiences, abilities, and perspectives. Our commitment is to ensure that everyone has the opportunity to contribute, grow, and thrive.
Pirq is proud to be an equal opportunity employer. We do not discriminate in hiring or employment decisions based on race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, disability, genetic information, or any other protected characteristic, in accordance with applicable federal, state, and local laws.
