Real Estate Marketing & AI Specialist
Julie’s Realty, LLC | North Bay Village, FL
Salary: $65,000–$80,000 per year | Full-Time | In-Person
About Us
Julie’s Realty is an established and growing South Florida real estate brokerage founded in 2007. With over 130 agents serving Miami-Dade, Broward, and Palm Beach counties, we are passionate about real estate, innovation, technology, and building a recognizable brand.
We are looking for an experienced, highly creative, and tech-savvy Real Estate Marketing & AI Specialist to join our team.
This is not your typical social media position. We want someone who understands real estate marketing, embraces artificial intelligence, knows how to create engaging content, and can turn great ideas into measurable results.
You will work directly with the company’s Broker/CEO and collaborate with existing team members who provides marketing support.
What You’ll Be Doing
AI, Technology & Automation
- Identify and implement AI solutions to improve our marketing and business operations.
- Build automated workflows for marketing campaigns, lead follow-up, agent recruitment, and client engagement.
- Utilize ChatGPT, Zapier, Make, CRM integrations, and other AI-powered tools.
- Research new technologies and develop practical ways to increase efficiency and productivity.
Social Media & Content Creation
- Develop and execute creative social media strategies for Instagram, Facebook, TikTok, YouTube, and other platforms.
- Create engaging Reels, Stories, behind-the-scenes videos, agent spotlights, and brand campaigns.
- Occasionally accompany the Broker/CEO to new listings, property visits, company events, and industry functions to capture spontaneous, engaging content.
- Film and edit short-form videos using a smartphone and editing tools such as CapCut.
- Help develop the Broker/CEO’s personal brand alongside the Julie’s Realty corporate brand.
- Monitor social media performance, engagement, and growth.
Real Estate Marketing & Branding
- Develop marketing campaigns for residential and luxury properties.
- Create innovative campaigns to attract and recruit real estate agents.
- Oversee company branding across digital and traditional marketing channels.
- Develop email marketing campaigns, online advertising, and lead-generation initiatives.
- Collaborate with our professional real estate photographers and videographers.
- Support company events, agent recognition initiatives, and promotional campaigns.
Marketing Strategy & Execution
- Work directly with brokerage leadership to develop and execute marketing strategies.
- Identify opportunities to strengthen brand recognition and generate business.
- Coordinate with existing marketing support staff to delegate routine tasks, including scheduling posts, preparing standard materials, and publishing content.
- Track campaign performance and recommend improvements.
- Take ownership of projects from concept through execution.
Required Qualifications
- Previous professional real estate marketing experience is required.
- Strong knowledge of AI tools, marketing automations, and emerging technology.
- Demonstrated experience developing and managing successful social media campaigns.
- Proficiency in Canva, CapCut, and other digital content creation tools.
- Ability to independently film and edit engaging social media videos.
- Experience creating marketing campaigns, digital advertising, and branded content.
- Strong organizational and project management skills.
- Excellent communication skills and attention to detail.
- Must be creative, proactive, resourceful, and comfortable working independently.
- Ability to work in person in North Bay Village and occasionally travel to properties or events throughout South Florida.
Preferred Qualifications
- Experience with luxury real estate marketing.
- Hands-on experience building workflows using Zapier, Make, or similar platforms.
- Experience with Meta Ads Manager, Google Ads, and email marketing platforms.
- Familiarity with real estate CRM systems.
- Experience with agent recruitment marketing and personal branding campaigns.
Who Will Succeed in This Role?
We are looking for someone who doesn’t wait to be told what to do.
You should be the type of person who sees an opportunity to create content and takes initiative, who gets excited about finding new ways to use AI and automation, and who constantly brings fresh marketing ideas to the table.
You must be comfortable transitioning between developing a strategic marketing campaign, implementing an automation, and filming a quick behind-the-scenes video in the office or onsite during a property tour.
Professional real estate photography and architectural videography are handled by our existing vendors.
How to Apply
Please submit your resume along with:
- A portfolio showcasing your previous real estate marketing work.
- Links to social media accounts, campaigns, or videos you have personally created or managed.
- A brief explanation of an AI tool or automation you have implemented professionally, including the results achieved.
Candidates must have previous real estate marketing experience and be able to demonstrate both creative and technical capabilities.
We look forward to meeting an innovative marketing professional who is excited to grow with Julie’s Realty.
Pay: $65,000.00 - $80,000.00 per year
Benefits:
Work Location: In person
