DDM Group, parent company of
Atlanta Black Star,
The Shadow League and Finurah, is a leading digital media company committed to delivering sharp, impactful content that informs, engages, and drives the conversation.
About The Role
We are seeking a
Social Content Producer with a proven ability to create, package, and distribute content that connects with audiences across platforms. This role blends creativity with execution - from writing compelling copy and producing visuals to editing short-form video and tracking performance in real time.
The ideal candidate thrives in a fast-paced digital environment, has a sharp eye for trends, and brings ideas to life quickly without sacrificing quality. This role requires someone who is equally comfortable crafting content from scratch, adapting newsroom stories for social platforms, and using analytics to refine strategy.
If you love producing social-first content that sparks conversation, experimenting with new formats, and finding innovative ways to grow engagement, we want to hear from you.
Key Responsibilities
Content Production & Strategy
- Produce, write, and publish engaging social-first content that resonates with audiences.
- Create compelling captions, headlines, and platform-optimized copy.
- Design visuals with graphic tools (e.g., Canva, Photoshop, Illustrator).
- Edit and package short-form video using CapCut, Premiere Pro, or similar tools.
- Adapt newsroom content for social distribution while maintaining brand voice and consistency.
Social Media Management
- Manage daily posting schedules across Instagram, TikTok, X (Twitter), Facebook, LinkedIn, and emerging platforms.
- Monitor conversations, engage with followers, and build community presence.
- Collaborate with editorial and marketing teams to align social output with broader coverage and campaigns.
Analytics & Performance
- Track and analyze performance metrics across platforms.
- Use insights to optimize content strategy and improve engagement.
- Generate regular reports on growth, reach, and campaign effectiveness.
Innovation & Trendspotting
- Stay ahead of platform updates, viral trends, and new content formats.
- Experiment with emerging social tools, styles, and interactive features.
- Recommend innovative strategies to strengthen reach and audience connection.
