About The Role
In this pivotal role, you will be instrumental in elevating the brand’s digital presence, translating creative concepts into stunning, social-first video content. You’ll be a key player in a fast-paced, collaborative environment, working alongside the Social Media Strategist, Creative and Marketing partners to execute captivating visuals that drive engagement and tell the brand’s story across TikTok, Instagram, Facebook, YouTube, other emerging platforms and the corporate website. Your work will directly influence how audiences perceive and interact with the brand, ensuring a polished, elevated, and on-brand aesthetic in every frame.
Key Responsibilities
- Edit and produce high-quality, social-first video content optimized for platforms like TikTok, Instagram, Facebook, YouTube as well the corporate website and other developing digital channels.
- Demonstrate strong technical proficiency in video editing, including sound mixing, understanding pacing, crafting compelling story arcs, and adhering to platform best practices.
- Support the refinement and re-editing of influencer content (UGC) and videos specifically developed for both organic and paid media channels.
- Collaborate closely with internal creative teams and cross-functional marketing partners to execute impactful in-season content.
What You’ll Own (all Editing)
- Edit vertical/horizontal videos for TikTok/IG/FB/YouTube; multiple cuts (5–30–60s+), long-form videos, captions, safe-zone text, thumbnails; export to placement specs
- Unboxing, assembly, in-action demos: stitch angles/B-roll; step overlays, callouts, split-screens; sound design & loudness-normalized mixes.
- AI-assisted workflows: auto-captions (CapCut), AI speech cleanup & generative extend in Premiere, basic translation/localization.
- Organized project files, versioning, and reusable templates; fast iterations from performance data.
Must-have
- 1-3 yrs short-form editing (TikTok/Meta/YouTube portfolio); advanced CapCut + Adobe (Premiere/AE; PS for thumbnails).
- Native understanding of hook-first cuts, UGC look/feel, on-screen text timing.
Must-Have Qualifications
- A polished portfolio showcasing strong examples of short-form social content.
- Mastery of industry-standard video editing software, including Premiere, After Effects, Adobe Illustrator/Photoshop along with other relevant video/image editing programs.
- Deep understanding of current social media platform trends and video best practices (TikTok, Instagram, Facebook, YouTube)
- 2-3 years of experience in a similar videography and editing role, ideally within the outdoor tools or home & garden industries.
- Proven ability to thrive in a fast-paced, collaborative team environment.
- Strong technical skills in editing content, sound mixing, understanding pacing, and story arcs.
Nice-to-Have Qualifications
- Experience with color-correction techniques.
- A background in graphic design, particularly for creating motion graphics and branded overlays.
- Examples of TikTok series or Instagram Reels in your portfolio.
Salary $70,000-$90,000
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