The Challenge
Our clients are scaling and need someone who can execute fast while thinking strategically. We need a hands-on strategist who can jump from writing email copy to analyzing campaign performance to building influencer briefs - all in the same day. This isn't a PowerPoint job. It's for someone who wants to build campaigns that drive real growth for healthcare and wellness brands. Without this role, our senior team stays stuck in execution instead of strategy, and our clients' marketing becomes disconnected across channels.
What You'll Own
- Campaign execution across email, social, and influencer channels
- Content calendar management that keeps multiple brands on track
- Email campaigns from copy to design to deployment
- Social content creation and community management
- Influencer briefs, outreach, and partnership proposals
- Performance reporting that tells the story behind the numbers
- Day-to-day problem solving that keeps accounts moving
How You'll Know You're Winning
- Your campaigns are driving measurable growth for clients
- Senior strategists trust you to handle client work independently
- You're managing multiple brand calendars without missing beats
- Email campaigns you build hit 30%+ open rates consistently
- Clients mention you positively in feedback calls
- You've freed up senior team to focus on strategy vs firefighting
Day-to-Day Impact
Real week snapshot:
- Monday: Build three email campaigns for different brands in Klaviyo
- Tuesday: Pull social performance data and create weekly reports
- Wednesday: Write influencer briefs and partnership proposals
- Thursday: Join client calls to present content calendars
- Friday: Design social assets in Canva and schedule posts
90% execution, 10% strategy. You're the person who makes ideas happen.
Your Background
- You've built and deployed real email campaigns that drove revenue
- You've managed content calendars across multiple channels
- You've worked with influencers and understand the creator economy
- You can write copy, design basic assets, and analyze performance data
- You're comfortable with marketing platforms (Klaviyo, Shopify, GA4, Meta Ads Manager)
- You've presented to clients and can explain performance in business terms
- You understand that profitable growth beats vanity metrics every time
Our Operating Style
We're ex-founders who built and sold our own companies, so we operate differently. No bureaucracy, no hand-holding, no "that's not my job" attitudes. You'll work directly with Strategy and Account Directors, getting exposed to how we think about growth holistically. We focus on healthcare and wellness brands, which means compliance matters but also that we're marketing products that actually help people. Small team, high standards, real impact on client growth.
The Role & Growth Path
Title: Marketing Strategist
Band: $65-80K
Department: Strategy & Analytics
Reports to: Strategy Director / Account Director
Growth path: In 12-18 months, success here leads to Senior Strategist ($80-100K)
Benefits: Health, dental, vision, and 401K match
Setup: MacBook Pro, noise-cancelling headphones, and the best kit to do your best work
Location: In-office, NYC Garment District
Start: ASAP
