Who We Are
Rooted Broth is a CPG startup bringing complete-protein bone broth in a tea bag to people on the go. We recently raised VC funding and are in build mode—more stores, better operations, stronger brand.
We’re looking for a Brand & Operations Associate to work closely with our founder and support the business across operations, co-packing, fulfillment, and day-to-day brand marketing needs. You’ll also collaborate with our external marketing team, so a basic understanding or interest in marketing is helpful, but the most important thing is that you’re hungry to learn, proactive, and able to get things done.
If you’re scrappy, tech-savvy, and excited to help build a brand from the ground up, this role is for you.
What You'll Do:
Operations & Production
- Coordinate with co-packers and suppliers on production runs, delivery timelines, and basic logistics (training provided).
- Help track inventory across DTC, wholesale, and events (what we have, what’s low, what needs to be ordered).
- Support quality control: checking labels, packaging, and product before it goes out.
- Assist with sourcing packaging and ingredients and keeping supplier details organized.
Fulfillment & Customer Experience
- Help pack and ship DTC and wholesale orders (warehouse days included).
- Prepare product for pop-ups, demos, and events; occasionally work weekends when supporting events.
- Send out samples, influencer kits, and partnership shipments.
- Ensure every customer-facing touchpoint feels thoughtful and on-brand.
Brand & Marketing Support
- Coordinate with our marketing team via our VC partner, ensuring they have product info, photos, assets, and updates.
- Organize content shoots, sampling days, and collaborations (logistics, product prep, timing).
- Keep brand assets, product details, and key info organized in Google Drive, Notion, and project tools.
- Occasionally support with light marketing tasks like proofreading copy, pulling simple metrics, or helping with social/email assets.
Who You Are:
- 1+ year of experience in marketing, operations, admin, CPG, or a related role OR strong internships/hands-on experience.
- Curious about CPG, startups, and how brands are built.
- Tech-savvy and comfortable learning new tools (Shopify & ClickUp tools are a plus).
- A self-starter who takes initiative.
- Personable and communicative—comfortable emailing vendors, speaking with co-packers, and chatting with customers at events.
- Organized and detail-oriented; you enjoy systems, checklists, and keeping things on track.
- Comfortable in a fast-moving, sometimes messy startup environment.
- Able to occasionally lift boxes and help with physical product/event setups.
Nice to Haves:
- Some marketing background (social, content, email, brand, agency, or CPG).
- Previous experience in food & beverage, wellness, or CPG.
What You'll Get:
- A front-row seat to building a CPG brand from the ground up.
- Direct exposure to the founder and a dedicated marketing team via our VC partner.
- A hybrid work environment that includes in-office days, warehouse days, and remote flexibility.
Location: New York, NY – Hybrid (in-office + warehouse + remote)
Compensation: $55,000 – $65,000 per year (depending on experience)
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