Paid Ads Manager
We’re a fast-growing digital marketing agency that helps moving and home service companies dominate online. From SEO and paid ads to social media, we drive measurable growth for service brands nationwide.
We’re looking for an experienced Paid Ads Manager to lead strategy and execution for multiple client accounts. You’ll combine analytical precision with creative strategy — managing high-performing campaigns that generate real results. This role offers autonomy, leadership growth, and the opportunity to build a best-in-class paid media division within our agency.
This is a full-time, remote position; however, you must be available to work on the US time zone, and English fluency is required
How to Apply
Email apply@moversearchmarketing.com with the subject line:
Your Name - Favorite Color - Paid Ads Manager
Required::
- Your resume
- An email that describes: Your PPC and paid social background, including local service experience, if any. A summary of your experience with Google Ads, Meta Ads, attribution tracking, and reporting
- A short 1-2-minute video introducing yourself and your experience (using Loom or your preferred software). Applications without a video will not be considered.
Key Responsibilities
Client Management & Growth
- Lead discovery calls to understand client goals and craft tailored paid media strategies.
- Conduct monthly performance reviews with clear, actionable insights.
- Build strong client relationships through proactive communication and consistent delivery.
- Develop scalable onboarding, reporting, and optimization processes.
- Identify opportunities to expand PPC services and upsell existing clients.
- Share insights and trends with clients via newsletters or updates.
Campaign Strategy & Execution
- Plan, build, and manage high-performing campaigns in Google Ads (Search, LSA, Local, Display, YouTube) and Meta Ads (Facebook & Instagram).
- Translate client objectives into actionable strategies focused on leads, bookings, and ROI.
- Execute advanced targeting, retargeting, and lookalike campaigns for local markets.
- Manage budgets efficiently to maximize ROAS and cost-per-lead.
- Collaborate with our web and SEO teams to optimize landing pages for conversions.
Creative & Optimization
- Develop and test ad copy, headlines, visuals, and CTAs for both search and social platforms.
- Conduct ongoing A/B testing across all campaign elements to refine performance.
- Manage keyword research, bidding, and Quality Score optimization in Google Ads.
- Keep creative and fresh with seasonal and service-specific updates.
Reporting & Analytics
- Build clean, client-ready reports showing ROI across all paid channels.
- Present monthly performance summaries highlighting wins, learnings, and next steps.
- Connect data insights to tangible business outcomes like job bookings and service area growth.
- Recommend actionable optimizations backed by performance data.
Process Development & Collaboration
- Create scalable frameworks and templates for PPC service delivery.
- Partner with SEO, web, and client success teams to align integrated campaigns.
- Develop documentation and best practices for paid media operations.
- Proactively identify at-risk accounts and implement retention strategies.
Required Skills & Qualifications
Required
- 2+ years managing Google Ads and Meta Ads campaigns (agency experience preferred).
- Proven success in generating qualified leads for local service businesses (moving industry a plus).
- Strong copywriting and creative optimization skills.
- Expert-level understanding of conversion tracking, audience targeting, and bid management.
- Excellent communication — able to explain data clearly and confidently in client meetings.
- Data-driven mindset with proven ability to optimize CPL, ROAS, and lead quality.
- Experience building reports and presenting insights to clients and stakeholders.
Preferred
- Google Ads Certification
- Experience with moving or home service clients
- Familiarity with video ads, TikTok, or Bing Ads
- Understanding of CRM integrations and cross-platform attribution
- Awareness of seasonal ad strategies for local service markets
Compensation & Growth
Compensation is based on experience and includes strong growth and leadership opportunities as we expand our Paid Ads division.
You’ll participate in a multi-stage interview process, including: 1️ Campaign review discussion 2️ Test project — creating ad copy, creative variations, and a sample campaign plan across Meta and Google Ads
At Mover Search Marketing, we value performance, creativity, and transparency. If you’re passionate about helping service businesses grow through data-driven advertising — and know how to turn campaigns into conversions — we want to hear from you.
Job Type: Full-time
Pay: $55,000.00 - $65,000.00 per year
Benefits:
Work Location: Remote
