We are looking for an innovative Marketing Coordinator to create and manage engaging content across our social media platforms. This role will focus on building brand awareness, fostering community engagement, and driving traffic to our digital platforms.
Responsibilities:
- Develop and execute social media strategies aligned with overall marketing objectives.
- Create, schedule, and publish high-quality, visually compelling photo and video content across social platforms.
- Monitor and respond to audience interactions to foster community engagement.
- Collaborate with the Marketing Director to ensure brand consistency across all social channels.
- Track social media performance metrics and provide actionable insights for improvement.
- Coordinate with team members to produce dynamic visuals and short-form videos/content, optimized for each platform.
- Create and manage short-form video content, including TikTok and Reels, with an understanding of platform trends, pacing, and native storytelling.
- Assist in creating event promotions and coverage through social media campaigns.
- Stay current with social media trends, platform updates, algorithm shifts, and emerging tools.
- Utilize analytics tools to measure the effectiveness of campaigns and suggest data-driven strategies.
- Support email marketing efforts by contributing social media insights and strategies.
- Track and report on marketing activities, including metrics, market research, competitive analysis, and consumer trends.
- Build and manage weekly extraction lists to identify potential engagement opportunities.
- Conduct tag searches and engage with relevant users to expand audience reach.
- Target key markets throughout the US for social media efforts.
- Manage data entry tasks related to customer lists and marketing campaigns.
- Oversee list management and ensure data accuracy for targeted outreach.
- Assist in creating and managing blog content to support marketing efforts.
- Maintain and utilize targeted customer data and marketing lists to optimize campaign outreach.
- Occasionally assist with in-store or event photography/videography for social content.
- Maintain strict confidentiality of sensitive company information.
- Other duties as assigned.
Skills and Qualifications:
- Bachelor’s degree in marketing, communications, or a related field (or equivalent experience).
- Proven experience managing customer-facing social media accounts for a brand or organization, including timely responses, professional communication, and accurate, on-brand messaging.
- Proficiency in Meta platforms, Instagram, TikTok, Eventbrite, and other emerging platforms.
- Basic knowledge of content creation tools, including photo and short-form video editing software.
- Experience with analytics tools to track social performance and ROI.
- Strong writing and communication skills, with an ability to craft engaging captions and posts.
- Detail-oriented and capable of managing multiple campaigns simultaneously.
Preferred Qualifications:
- Familiarity with email marketing platforms such as Mailchimp.
- Experience creating short-form video content for TikTok or Reels in a brand or business setting.
- Experience working in a retail or photography-related industry.
About Pixel Connection: Pixel Connection, established in 2013, is a leading retailer in the Photo Specialty and Electronics Industry with locations in Ohio and Tennessee. These roles represent exciting new growth opportunities within our company. Visit ThePixelConnection.com for more information.
Job Type: Full-time
Hours: Mon-Fri (10 am–6 pm)
Occasional in-person attendance at major events. Please note you will be responsible for social media engagement outside of standard business hours, including weekends and holidays.
Salary: $37,000 - $45,000
Job Type: Full-time
Pay: $37,000.00 - $45,000.00 per year
Benefits:
- Dental insurance
- Employee discount
- Health insurance
- Paid time off
- Vision insurance
Work Location: In person
