Overview:
Position: Marketing Manager - Hard Rock Cafe
Reporting to: Vice President - Restaurant Marketing
Position Summary:
The Restaurant Marketing Manager supports the development, coordination, and execution of marketing initiatives across Hard Rock Cafe locations worldwide. This role collaborates with international and regional teams including Culinary, Operations, Training, Retail, and Brand to ensure consistent, high‑quality execution of menu and product management, promotions, and activation support for both the retail and cafe locations.
This position plays a critical part in creating the marketing tools, programs, and assets that empower local restaurants, sales, and marketing teams to execute traffic‑driving initiatives in their markets. Success in this position comes from delivering clear, effective, and on‑brand materials in a timely manner that supports operators in growing guest visits and revenue.
Strong collaboration, communication, and emotional intelligence are essential, as this role works with a wide range of partners and must balance multiple perspectives to move projects forward.
This Cross-Functional Support role is responsible for driving seamless execution across Retail and Hard Rock Cafe Food & Beverage (F&B) initiatives.
Hard Rock International (HRI) is one of the most globally recognized companies with venues in over 70 countries spanning 265 locations that include owned/licensed or managed Rock Shops®, Live Performance Venues and Cafes. HRI also launched a joint venture named Hard Rock Digital in 2020, an online sportsbook, retail sportsbook and internet gaming platform. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s largest and most valuable collection of authentic music memorabilia at more than 86,000 pieces, which are displayed at its locations around the globe. In 2022, Hard Rock Hotels was honored as the number one brand in Outstanding Guest Satisfaction for the second year in a row among Upper Upscale Hotels in J.D. Power’s North America Hotel Guest Satisfaction Study. This designation is the fourth consecutive year the iconic brand has been among top brands in this category.
HRI is the first privately-owned gaming company designated U.S. Best Managed Company by Deloitte Private and The Wall Street Journal for the second year. Hard Rock was also honored as one of Forbes’ Best Employers for Women, Diversity and New Grads and a Top Large Employer in the Travel & Leisure, Gaming, and Entertainment Industry. In 2021, Hard Rock Hotels & Casinos received first place ranking in the Casino Gaming Executive Satisfaction Survey conducted by Bristol Associates Inc. and Spectrum Gaming Group for six of the last seven years. For more information on Hard Rock International, visit www.hardrock.com or shop.hardrock.com.
Responsibilities:
Restaurant & Menu Marketing Support
- Support creative development for Hard Rock Cafes, franchise cafes, and specialty cafe concepts across international markets.
- Assist with annual calendar planning, including agency briefs, timelines, creative direction, limited‑time offers (LTOs), and promotional activations.
- Conduct competitive research on global and regional restaurant trends, pricing, and menu innovation.
- Maintain the global marketing calendar and project timelines to ensure timely execution across all markets.
- Build activation decks, toolkits, and support materials for LTOs, brand campaigns, and new menu launches that local teams can deploy.
- Partner with Culinary and Operations teams on recipe cards, menu descriptions, tastings, pricing inputs, and product setup.
- Coordinate with IT to update POS keys, discounts, and pricing for menu changes and LTOs.
- Work with brand partners to ensure accurate brand representation across creative assets, packaging, and co‑branded items.
Marketing Operations & Daily Support
- Support international and regional teams through presentations, reporting, and cross‑functional communication.
- Collect and consolidate cafe‑level information related to pricing, sales initiatives, marketing collateral, and operational updates.
- Review creative materials and provide thoughtful, constructive feedback to internal partners and executive approvers.
- Serve as the Cafe Division’s digital asset management administrator, organizing and distributing marketing assets globally.
- Track project timelines and budgets to ensure alignment with marketing and operational goals.
- Manage international menu updates, including core menus, specialty menus, translations, and compliance checks.
- Partner with Training to support rollout of new menus, SOPs, and recipes across global markets.
- Support execution of marketing communications across advertising, branding, product launches, and promotions.
- Maintain digital menu boards, QR codes, and all F&B content across digital platforms.
- Create recaps and best‑practice documentation for major marketing initiatives and AOP deliverables.
- Support the full menu production process, including pricing updates, proofing, approvals, print vendor coordination, and distribution planning.
- Prepare monthly sales and performance reports for North America and Europe.
- Organize and execute marketing photo shoots, partnering with agencies and internal teams to capture high‑quality assets.
- Manage image rights and usage timelines to ensure compliance.
- Provide weekly updates to leadership on project status and upcoming initiatives.
- Collaborate with internal teams and external partners to develop branded merchandise and specialty items (e.g., cups, toys, liners).
This job description reflects the position’s essential functions; it does not encompass all of the tasks that may be assigned.
Qualifications:
- Bachelor’s degree in Marketing, Business, Hospitality, or related field preferred.
- 3+ years of experience in restaurant marketing, retail marketing, or cross‑functional project support.
- Understanding of menu strategy, visual merchandising, and brand storytelling.
- Proficiency in Adobe Creative Suite and Microsoft Office.
- Strong communication skills with the ability to collaborate effectively across global and regional teams.
- Demonstrated ability to manage multiple stakeholders and balance competing priorities.
Core Competencies
- Emotional intelligence: able to build trust, navigate differing perspectives, and communicate with clarity and empathy.
- Cross‑functional collaboration works seamlessly with diverse teams and partners.
- Creative problem‑solving with strong attention to detail.
- Adaptability in a fast‑paced, deadline‑driven environment.
- Analytical thinking for market research, menu insights, and performance reporting.
- Guest‑centric mindset with a focus on creating tools and programs that help restaurants drive traffic and sales.
Additional Details
- Primarily office‑based with occasional on‑site support for photo shoots, activations, or cafe visits.
- May require standing, walking, lifting up to 50 lbs, and sensory evaluation during menu development.
Additional Details:
Closing:
Hard Rock International is an equal opportunity employer. We live our motto LOVE ALL – SERVE ALL, and strive to foster an inclusive workplace culture for every team member. Hard Rock welcomes and encourages applications from people with disabilities. Consistent with the Americans with Disabilities Act (ADA), it is the policy of Hard Rock to provide reasonable accommodation when requested by a qualified applicant or employee with a disability, unless such accommodation would cause an undue hardship. The policy regarding requests for reasonable accommodation applies to all aspects of employment, including the application process. If reasonable accommodation is needed, please contact a member of our Human Resources team.
Disclaimer
While this is intended to be an accurate reflection of the current job, management reserves the right to revise the current job or to require that other or different tasks be performed when circumstances change, (e.g. emergencies, changes in personnel, workload, rush jobs or technical developments).
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