Job Purpose: The Marketing Specialist is responsible for supporting brand awareness and elevating the Dallas Wings’ presence through execution of fan-forward storytelling campaigns across digital, in-arena, and community channels. This role blends creative marketing execution, brand support, and cross-department collaboration to help bring the Wings brand to life in meaningful, consistent, and engaging ways. The ideal candidate is an organized, detail-oriented, and versatile marketer who understands how to execute brand campaigns, support content initiatives, and enhance the fan experience.
Primary Duties / Responsibilities
- Support the execution of integrated brand marketing campaigns that drive awareness, engagement, and affinity for the Dallas Wings. *
- Assist in maintaining brand consistency across creative, digital, social, in-arena, and partner assets. *
- Manage and update the Wings’ website (WordPress), ensuring content remains current, on-brand, and aligned with marketing priorities. *
- Support paid social and digital advertising efforts, including assisting with asset trafficking, copywriting, and creative coordination. *
- Serve as a liaison for cross-department marketing requests, helping coordinate timelines, deliverables, and campaign launches.
- Assist with ordering, inventory tracking, and production of giveaway items and printed materials, ensuring brand alignment and cost efficiency.
- Support storytelling across marketing channels including website, social media, partnerships, and community initiatives.
- Utilize Monday.com as a workflow tool to track projects, maintain timelines, and support cross-functional collaboration. *
- Assist with campaign performance tracking and reporting, using insights to support marketing optimization efforts.
- Collaborate with creative, content, ticketing, community, and partnerships teams to support execution of cohesive marketing initiatives. *
- Other duties and special projects as assigned.
Game Day Duties/Responsibilities
- Support execution of in-arena marketing, fan engagement, and promotional activations during Dallas Wings home games. *
- Assist with real-time game operations including social support, running promotional cards/scripts, and coordinating with game presentation staff. *
- Help with setup, distribution, and breakdown of giveaways, signage, and concourse marketing elements. *
- Must be available to attend all home games for Dallas Wings, as well as attend select community events. Games & events may take place on nights, weekends, and/or holidays.
Reporting Relationships
This position reports to: Director of Marketing
Do Other Positions Report to This Position? _X_ No __ Yes
If so, what titles report to this position and how many of each?
Job Requirements
- Formal Education & Relevant Work Experience:
- Bachelor’s degree from a four-year college or university, and/or equivalent combination of education and experience.
- Minimum of 1-3 years of experience in marketing, digital marketing, brand marketing, or related role.
- Experience in WordPress and project management tools (e.g., Monday.com) preferred.
- Familiarity with paid social, content coordination, and multi-channel campaign planning.
- Work Location & Hours: Work is performed in the community, office and/or at one of the arenas as determined necessary by the Company. Must be available to attend all home games for both Dallas Wings, as well as attend company events. Games & events may take place on nights, weekends, and/or holidays.*
Ideal Candidate Attributes/Competencies
- Strong understanding of brand storytelling and fan engagement marketing.
- Excellent writing, editing, and communication skills.
- Highly organized with the ability to manage multiple projects simultaneously.
- Understanding of digital and social media marketing ecosystems.
- Strong collaboration skills and ability to communicate across departments.
- Detail-oriented with strong time management skills.
- Analytical mindset with the ability to interpret campaign performance metrics.
- Passion for women’s sports and the Dallas Wings brand.
Physical Requirements*
- Prolonged periods of sitting at a desk, working on a computer, walking and extended work hours.
- Ability to stand and move for extended periods during games and events.
- Must be able to lift up to 15 pounds at a time.
- Hearing, seeing, reading, writing, concentration, comprehension, and talking with clear speech.
- Planning, organizing, interpreting data, making decisions, problem-solving, and composure under deadlines/stress.
- Indicates essential functions of position
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
