Social Media & Content Manager

The Concept Agency - Digital Marketing Agency • Full-time • Boca Raton, FL, US • 2d ago

The Concept Agency | South Florida (Hybrid)

About TCA

We're a boutique growth marketing agency focusing on DTC brands across beauty, wellness, skincare, fragrance, jewelry, and lifestyle.

Our clients are founders building real brands — and increasingly, those founders are the brand. They need someone who can walk into their space, set up a phone and a light, and pull authentic content out of them. That's this role.

The Role

You'll own social media and content creation for a roster of DTC clients. That means everything from coming up with the monthly content plan, to showing up at a founder's office in Miami to film a Reel, to editing it that night, to posting it the next morning. Concept → film → edit → publish. You own the full loop.

This is a hands-on role for someone who lights up at the idea of being on set one day and behind the laptop the next.

What you'll actually do

Own social media strategy and content calendars for DTC clients
Build monthly content plans grounded in trends, platform shifts, and what's actually working
Travel to client locations across South Florida (and occasionally elsewhere in the U.S., a few times a year) to film founders, products, and behind-the-scenes
Direct founders on camera — make them comfortable, pull out the good takes, keep the shoot moving
Edit Reels, TikToks, and short-form video that actually performs
Write captions that sound like the brand, not like a template
Manage publishing, community engagement, and DMs
Track what's working and adjust

What we're looking for

Must-haves

2–4 years creating social media content for brands (in-house, agency, or strong freelance)
A reel or portfolio of short-form video you've shot AND edited yourself
Real comfort directing founders on camera — you can walk into a room, set up, and make people relax
Fluent in TikTok, Instagram Reels, and the trends that actually convert (not just go viral)
Strong editing chops — CapCut, Premiere, or equivalent
Based in South Florida and able to travel locally for shoots
A driver's license and reliable transportation
You write good captions

Nice-to-haves