Job Overview
We are seeking an energetic and innovative Social Media and Marketing Manager to lead our digital marketing initiatives and elevate our brand presence across multiple platforms. In this dynamic role, you will craft compelling content, develop strategic campaigns, and engage with our community to drive brand awareness, customer loyalty, and business growth. Your expertise in social media management, content creation, and digital marketing tools will be essential in shaping our online identity and connecting with our target audiences. This paid position offers a fantastic opportunity to make a tangible impact while working within a vibrant team committed to excellence.
Duties
- Develop and execute comprehensive social media strategies aligned with brand goals across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
- Create engaging multimedia content including graphics, videos, photography, and written posts using Adobe Creative Suite tools like Photoshop and Illustrator.
- Manage daily social media activities using scheduling tools such as Hootsuite and Buffer to ensure consistent posting and audience engagement.
- Monitor social listening channels to gather insights on customer sentiment, industry trends, and competitor activities for informed decision-making.
- Implement targeted advertising campaigns on Facebook Advertising and other platforms to boost reach and conversions.
- Analyze web analytics and social media metrics via Google Analytics and web analytics tools to measure campaign effectiveness and optimize strategies.
- Foster relationships with influencers, media outlets, and community partners through public relations efforts to enhance brand visibility.
- Conduct keyword research for SEO purposes to improve organic search rankings and content discoverability.
- Oversee branding initiatives ensuring visual consistency across all digital assets while maintaining the brand voice.
- Collaborate with cross-functional teams including sales, design, and customer service to support e-commerce growth through integrated marketing efforts.
Experience
- Proven experience in social media marketing or digital marketing roles with a strong portfolio of successful campaigns.
- Proficiency in graphic design software such as Adobe Photoshop, Illustrator, and Adobe Creative Suite for content creation.
- Hands-on experience managing social media management tools like Hootsuite or Buffer for scheduling and analytics tracking.
- Knowledge of SEO best practices, keyword research techniques, web analytics (Google Analytics), and social listening tools.
- Familiarity with paid advertising platforms including Facebook Ads Manager for creating targeted ad campaigns.
- Strong understanding of branding principles, public relations strategies, and relationship management skills.
- Ability to produce high-quality visual content through photography or video editing using tools like Adobe Premiere or other video editing software is a plus.
- Excellent proofreading skills ensuring all content is accurate, engaging, and aligned with brand standards. Join us as a Social Media and Marketing Manager where your creativity fuels our growth! Bring your passion for digital storytelling, strategic thinking, and technical expertise to craft compelling narratives that resonate globally. This is your chance to be at the forefront of innovative marketing initiatives—making an impact every day!
Job Type: Full-time
Pay: $47,984.11 - $57,787.32 per year
Benefits:
- 401(k)
- 401(k) matching
- Employee discount
- Health insurance
- Health savings account
- Paid time off
- Parental leave
- Professional development assistance
- Tuition reimbursement
Work Location: In person
