Job Title: Digital Marketing Specialist
Location: On-site and maybe Remote (U.S.-based/Midwest)
IMPORTANT REQUIREMENT
Must have proven experience generating leads via Meta Ads Manager (Facebook/Instagram). Applications without this will not be considered.
About Us
We are a fast-growing home services company specializing in a unique, high-demand offering: restoring hard surface floors in just one day—without sanding or full replacement—at approximately one-third the cost of traditional refinishing.
Our service is highly compelling to homeowners, and we’re looking for a performance-driven marketer who can translate that value into a steady flow of qualified leads across multiple markets.
About the Role
We’re hiring a Digital Marketing Specialist to own our customer acquisition engine—primarily through paid social campaigns using Meta Ads Manager.
This role is responsible for generating leads, testing new markets, optimizing campaigns, and managing our presence across multiple social platforms. You’ll also engage directly with potential customers through comments, messages, and public-facing interactions.
This is a hands-on, performance-focused role where success is measured by leads, cost efficiency, and growth—not just content output.
Key Responsibilities:
Paid Advertising & Lead Generation (Core Focus)
- Build, launch, and manage lead generation campaigns in Meta Ads Manager
- Develop and optimize campaigns targeting homeowners in multiple geographic markets
- Continuously test creatives, hooks, offers, and audiences to improve performance
- Optimize for cost per lead (CPL), conversion rates, and return on ad spend (ROAS)
- Create and refine simple lead funnels (ad → form/landing page → follow-up)
Market Expansion & Growth
- Test and validate new cities, regions, and territories
- Scale winning campaigns into new markets
- Adjust messaging based on local demand and performance data
Social Media Management & PR
- Manage brand presence across Facebook, Instagram, TikTok, LinkedIn, Reddit, and Nextdoor
- Respond to comments, messages, and inquiries promptly and professionally
- Engage with homeowners and prospects to build trust and credibility
- Maintain consistent brand voice focused on value, affordability, and convenience
- Handle light PR/reputation management across platforms
Content & Campaign Execution
- Coordinate organic content that supports paid campaigns
- Develop ad creative angles that highlight:
- Cost savings (≈ 1/3 the cost of sanding)
- Speed (1-day service)
- Convenience (no major disruption)
- Ensure alignment between ad messaging and social content
Analytics & Performance Tracking
- Track and report on key metrics: CPL, CAC, ROAS, and conversion rates
- Use data to make decisions and continuously improve performance
- Identify winning campaigns and scale them efficiently
Required Qualifications
- Proven experience generating leads using Meta Ads Manager
- Strong background in home services, local services, or similar lead-gen businesses
- Demonstrated ability to lower cost per lead and improve conversion rates
- Experience managing multiple social media platforms simultaneously
- Experience running campaigns across multiple geographic markets
- Comfortable responding to customers and representing the brand publicly
- Data-driven mindset with a focus on measurable outcomes
Nice to Have
- Experience marketing services like flooring, roofing, painting, or home improvement
- Familiarity with local targeting strategies and homeowner demographics
- Basic understanding of landing pages and conversion optimization
- Copywriting skills for ads and short-form video hooks
What Success Looks Like
- Consistent, high-quality lead flow at or below target CPL
- Successful expansion into new markets with profitable campaigns
- Strong engagement and responsiveness across social platforms
- Continuous improvement through testing and optimization
Who This Role Is NOT For
- Social media managers focused only on posting content
- Candidates without hands-on paid ads experience
- Marketers who are not comfortable being accountable to performance metrics
How to Apply
Please include:
- Examples of lead generation campaigns you’ve personally managed
- Metrics (CPL, ROAS, conversion rates, etc.)
- Industries you’ve worked in (especially home services)
- A short explanation of how you would approach marketing a service like ours
Compensation: Based on experience + performance incentives tied to lead generation results
Pay: $25.00 - $30.00 per hour
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Health insurance
- Life insurance
- Paid time off
- Retirement plan
- Vision insurance
Work Location: In person
